Online malls compete with home stores

In the summer, the business of some furniture cities in the city has started to slow down. At the same time, online malls launched major promotions in June, drawing many consumers toward buying furniture online. The rise of the "online shopping trend" for large items has begun to impact traditional furniture markets. Over the past few days, various large-scale promotions have been ongoing, especially for furniture and home textiles, including big items like mattresses, solid wood beds, and wardrobes. Mr. Zhang, who is planning to buy a bed and mattress soon, visited several furniture stores in the city. He saw a stylish leather bed priced over 2,000 yuan and a brown mattress costing around 1,400 yuan. Later, he checked prices online and found that the deals weren't any worse than those in physical stores. For example, a discounted mattress could be as low as 700 or 800 yuan, while beds often cost around 1,500 yuan or less. However, there were additional costs for delivery and installation, ranging from 340 to 420 yuan. When purchasing both items together, it was still cheaper than buying them at a physical store. According to a merchant from a major furniture store, this is currently the off-season for furniture sales, and shopping malls are offering strong promotions. They believe that the advantage of physical furniture stores in Suzhou lies in the ability to see and inspect products in person. Online shopping, on the other hand, involves complicated return processes and high logistics costs. Some consumers mentioned that if they buy multiple pieces of furniture from the same online store, they only pay one delivery and installation fee, which can save a lot of money. For items like mattresses and bedding, installation isn’t too hard, and people can do it themselves, saving hundreds of dollars. When buying furniture online, it's important to measure the space first to avoid waste. A few days ago, Mr. Liu bought a fabric living room sofa online and then ordered matching footrests from the same seller. Unfortunately, when he received the footrest, it turned out to be too large and didn’t fit well in his living room. He said, “The seller told me it was customized according to my sofa’s size, so I didn’t ask for the exact measurements.” Miss Fang, a decoration designer, advises that if you want to buy large furniture online, you should first measure your house, create a simple floor plan, mark where the furniture will go, and consider your interior design style. She also suggests determining the style and size of the furniture you want before searching online. After shortlisting some options, check the seller’s reputation, customer reviews, and product details. Communicate with the seller to assess their professionalism. When viewing product images, make sure they are real photos and not overly edited. Pay attention to the texture and craftsmanship. Compare different options carefully. For fabric sofas, ask the seller for a fabric sample before confirming your purchase to avoid color mismatches. Finally, when the furniture arrives, carefully inspect it. Since furniture is a large item, it’s usually delivered by logistics. Upon receiving the package, check the outer packaging first. If it’s intact, proceed to check the furniture for damage and ensure all parts are included. Contact the seller immediately if there are any issues to process a return or claim.

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