Eat a glimpse of a wise LED expansion

**Abstract** In 2013, LED lighting products were gradually making their way into the mainstream lighting market, and demand was entering a crucial phase of growth. Many industry research institutions and insiders expressed optimism about the overall performance of the LED market throughout the year, suggesting that this opportunity had not been seen in the history of LED development. With the industry showing signs of recovery in the first half of the year and the potential for significant market expansion, both domestic and international companies focused on LED lighting applications began to seize the moment, expanding their channel networks. In fact, since the second half of 2012, many traditional lighting firms had already launched various LED promotion campaigns in the domestic market. LED manufacturers also started building national dealer networks, such as NVC, Dehao Runda, Qinshang Optoelectronics, and listed companies like Shida and Wanrun Technology, all taking advantage of the growing opportunity. This trend offered hope for upstream epitaxial chip manufacturers and midstream packaging companies that had struggled with overcapacity in previous years. The market showed early signs of recovery, but many LED companies could not resist the urge to expand production. For a time, from sapphire substrates to epitaxial chips, packaging, and downstream lighting applications, the entire LED supply chain seemed to be returning to the frenzy of 2008. **Ruifeng Optoelectronics Invests 183 Million in LED Expansion** On July 5th, Ruifeng Optoelectronics announced its plan to invest 183 million yuan in an SMD LED expansion project, aiming to strengthen its position in the LED packaging sector and reinforce its leadership in large and medium-sized LCD backlight and lighting LED markets. The project, scheduled to run from July 2013 to June 2014, includes the construction of 504 KK large-size LCD backlight LED devices, 5918 KK lighting LED units annually, and 1500 KK automotive electronics components. According to company estimates, the project is expected to generate annual revenue of 816 million yuan, net profit of 69.36 million yuan, with an internal rate of return of 40.16%. The payback period is estimated at 3.66 years. Once completed, the project will help address short-term capacity shortages, expand into new areas like automotive electronics, and enhance the company’s flexibility and competitiveness in the market. **Sanan Optoelectronics Expands in Xiamen with 280 Million Yuan Investment** On June 19th, Sanan Optoelectronics announced that its subsidiary, Xiamen Sanan Optoelectronics Technology Co., Ltd., would invest up to 280 million yuan to add 20 single-cavity or 5 four-cavity MOCVD machines for gallium nitride production. As part of the initiative, the company is expected to receive a government subsidy of 100 million yuan. The Xiamen Municipal Government and Siming District Government provided support by subsidizing the import of MOCVD equipment. Each single-cavity machine received a maximum of 5 million yuan, while each four-cavity model got 20 million yuan. MOCVD is essential for LED epitaxial wafer production, and despite past capacity adjustments, many companies are now pushing forward with expansion plans. However, experts warn that LED demand remains volatile, and price drops could still pose risks. **Industry Chain Crisis** Since 2012, excessive investment in the upstream LED sector led to rapid price declines and fierce competition among downstream companies, causing some businesses to shut down. This situation persisted into 2013, with Shenzhen’s LED enterprises reflecting the broader industry struggles. Many companies relied on subsidies to survive, while others lacked core technology and depended heavily on imported components. With weak R&D capabilities and a tendency to engage in price wars, the market became increasingly chaotic. Government support, instead of solving overinvestment issues, may have worsened them. Additionally, financial risks are intertwined with industry risks. Banks are concerned about rising non-performing loan ratios, particularly in sectors like enterprise clusters, which the LED industry clearly fits. Regulatory bodies continue to focus on managing risks in overcapacity industries, and the LED sector is seen as highly speculative. Many companies failed due to land and policy issues, leading to broken capital chains. Some fear that the LED industry could follow the same path as the photovoltaic sector. **Overcapacity** As LED investments become more saturated, other local governments remain enthusiastic. For example, the Fuyang High-tech Zone in Hubei Province has actively attracted LED companies to develop its high-tech industry. Nationwide, numerous industrial bases have emerged, including those in Xiamen, Shanghai, Dalian, and others. Despite similar technical challenges as the PV industry, LED's broad application fields and strong domestic demand lead to expectations of a breakthrough in 2013. Although some governments have canceled LED development plans, banks continue to restrict credit to overcapacity firms. At the national level, signals indicate a push to resolve the LED industry's overcapacity issue. In the general lighting market, as LED prices drop and energy efficiency becomes more appealing, the sector is poised for a boom. While the growth rate of general lighting may reach 100% or higher, it is driven by both new and existing markets. However, a sudden surge could mislead the market and create future challenges if capacity outpaces demand.

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