Wood structure construction driven floor sales

Wood structure construction driven floor sales

Since 2012, Fangyuan Floor has been recognized as one of the "Top Ten Brands of China Flooring (Credit)". After two decades of continuous development and hard work, the company has earned numerous prestigious titles, including well-known trademarks in China, the first batch of solid wood flooring products exempt from inspection, and "three exemptions" for solid wood, solid wood composite, and reinforced flooring. It has also been honored as "China's Top Ten Solid Wood Flooring Brands", ranked among the "Top 500 Chinese Brands", and received many other accolades. Fangyuan Floor has actively participated in the drafting of key industry standards such as the "Industrial Standards for Wood Flooring Material Names" and the "Wood Flooring Pavement Regulations". It is the sole unit responsible for the "Wood Floor Pavement Code".

Huang Yongping, the manager of Fangyuan Floor, emphasized that wood flooring remains the core focus of the company’s business. The wooden house project not only complements their flooring projects but also boosts the overall sales and efficient utilization of raw materials.

Huang explained that the wooden house project was initiated by Dong Guoping, the chairman of Fangyuan Flooring, who saw it as a promising opportunity rooted in traditional Chinese values and a growing global interest in wooden structures. The use of wooden architecture in China dates back thousands of years, and similar traditions are deeply embedded in European and American cultures. Today, over 90% of high-end residential homes in Western developed countries are built using wood-framed structures. In China, brick-based buildings still dominate due to ongoing urbanization, but as society progresses and people's quality of life improves, there is a rising demand for healthier, eco-friendly, comfortable, and leisure-oriented living environments.

"The wooden house project is progressing smoothly with strong momentum," Huang said. "Fangyuan's wooden house products have been well-received at the Yiwu Fair, with more than 40 media outlets covering the event. These projects require floors, staircases, mahogany furniture, and decorative panels, which in turn drive the development of related industries within the company."

Fangyuan has built a comprehensive cultural industrial chain called "Damu Culture", which integrates wooden flooring, wooden houses, stairs, wooden doors, and mahogany furniture. To ensure balanced and sustainable growth, the company adopts a departmental management model combined with joint-stock governance, establishing effective authorization systems and performance mechanisms to support long-term success.

The Breath of Chinese Culture

Into the Floor

Through years of development and management, Fangyuan has integrated traditional Chinese culture into its business philosophy, shaping its core values, employee guidelines, and shared vision. The company promotes a philosophy of harmony between life and nature, ensuring that all employees understand and align with the core values of “rule-worthy, full-by-round.” The concept of the “round angle theory” is engraved on the stone walls of the company’s entrance, reminding employees that as individuals, they must act according to rules and regulations. As the saying goes, “There is no rule that doesn’t work.” Only when employees understand how to follow the rules can they take their responsibilities seriously, producing high-quality flooring and ensuring product excellence.

In 2013, while the real estate sector continued to face tighter regulations, urbanization, affordable housing development, and growth in the central regions created new opportunities for the flooring industry.

"It's not easy to fight against iron," Huang said. "Only through market-driven strategies and innovation can we explore new development models and profit structures, promoting the transformation and upgrading of the flooring industry. This way, we can remain competitive and resilient in the ever-changing market."

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