Fangyuan Floor has long been a leader in the Chinese flooring industry, earning the title of "Top Ten Brands of China Flooring (Credit)" in 2012. After two decades of continuous growth and effort, the company has accumulated numerous prestigious honors, including being recognized as a well-known trademark in China, the first batch of solid wood flooring products exempt from inspection, and receiving the "three exemptions" for solid wood, solid wood composite, and strengthened flooring. It has also been named among "China's Top Ten Brands of Solid Wood Flooring," "China Top 500 Brands," and "Well-Known Trademarks." Fangyuan Floor has played a key role in developing industry standards such as the "Industrial Standards for Wood Flooring Material Names" and the "Wood Flooring Pavement Regulations," and is the sole drafting unit for the "Wood Floor Pavement Code."
Huang Yongping, the manager of Fangyuan Floor, emphasized that wood flooring remains the core business of the company. The wooden house project not only complements their floor projects but also enhances the overall sales and efficient use of raw materials.
According to Huang, the wooden house initiative reflects the visionary perspective of Dong Guoping, the chairman of Fangyuan Floor, and represents a deep interest in traditional Chinese culture. With the global trend toward sustainable and eco-friendly living, the market for wooden structures is becoming increasingly promising. In China, although brick-built structures are still dominant due to ongoing urbanization, there is a growing demand for healthier and more comfortable living environments. This shift aligns with the rising preference for environmentally friendly, high-quality homes.
The wooden house project has been progressing smoothly, with strong market reception. At the Yiwu Fair, Fangyuan’s wooden house products received significant attention, with over 40 media outlets covering the event. As these projects require floors, staircases, mahogany furniture, and decorative panels, they also drive the development of related industries within the company.
Fangyuan has built an integrated cultural industrial chain under the "Damu Culture" concept, which includes wooden flooring, wooden houses, stairs, wooden doors, and mahogany furniture. To ensure balanced and comprehensive growth, the company adopts a departmental management model combined with joint-stock management, establishing effective authorization and performance mechanisms.
The essence of Chinese culture is embedded in every product. Through years of development, Fangyuan has integrated traditional values into its business philosophy, core values, employee guidelines, and shared vision. The company promotes harmony between life and nature, and employees are guided by the corporate values of “rule-worthy†and “full-by-round.†The “round angle theory†is engraved on the company’s walls, reminding staff to act according to rules and regulations. As the saying goes, “There is no rule that doesn’t work.†Only when employees understand how to follow rules can they take their work seriously, ensuring the quality of each flooring product.
In 2013, while the real estate sector was expected to face tighter policies, factors like urbanization, affordable housing construction, and regional development provided new opportunities for the flooring industry. To stay competitive, Fangyuan emphasizes market orientation and innovation, seeking new development and profit models to drive industry transformation and maintain a strong position in the market.
Single Tube Tri-Proof Light,Single Tube Classic Light Fixtures,Single Tube Light Fixture,Tri-Proof Lights
Land of Lights Electric Appliance Co., LTD , https://www.loloutdoorlight.com