Recently, many consumers have reported that a large number of counterfeit Dulux paints have entered the home decoration market. These fake products are often mixed with genuine ones, making it extremely difficult for ordinary buyers to tell the difference. To help protect consumers from purchasing fake Dulux products, we’ve put together this guide on how to identify real and fake Dulux paint.
First, check the anti-counterfeiting features.
Since September 2010, AkzoNobel has introduced advanced anti-counterfeiting technologies for its main products, including high-tech barcodes that provide detailed information like production date, batch number, and product certification. Here are some key features:
- Special paper – Contains two-color fluorescent fibers that glow under ultraviolet light.
- Anti-transfer design – Prevents counterfeiters from reusing labels or markers.
- Random interference lines – Generated by software to create hidden patterns.
- Digital verification – Dial 8008699858 and enter the 16-digit security code on the product to verify authenticity.
Second, examine the appearance.
Genuine Dulux paint is packed in smooth, clean barrels with tightly sealed lids. The lid is hard to open, similar to a yogurt cap. The paint inside should be even and thick. Counterfeit versions often show visible secondary seals, rough edges, or signs of tampering after opening.
Third, check the packaging.
The original Dulux packaging is sturdy and well-designed. The barrel should not be dented, and the logo should be clear and consistent. Genuine products usually come in boxes with two barrels, and the batch numbers on both the box and the can should match exactly.
Fourth, look at the trademark.
Dulux offers different product lines based on quality. However, many fakes are labeled as “German Dulux,†“French Dulux,†or “Hong Kong Dulux.†Be aware that all authentic Dulux products only have the “Dulux†trademark. If you see other names, it’s likely a counterfeit.
Fifth, listen to the sound.
Real Dulux latex paint has a thick consistency and a full fill. When shaken, it makes a soft, water-like sound. Fake products tend to be thinner and produce a more hollow or sizzling noise when shaken.
Sixth, smell the paint.
Authentic Dulux paint has little to no odor, or just a mild scent. On the other hand, counterfeit versions often have a strong, unpleasant chemical smell. If possible, ask the seller to open the can so you can check the scent yourself.
Seventh, feel the texture.
After opening the can, if you can’t tell by smell, try touching the paint. Real Dulux paint feels smooth, fine, and dries quickly with a flexible film. Fake paint, however, tends to be gritty, uneven, and lacks proper film formation.
By following these steps, you can significantly reduce the risk of buying counterfeit Dulux paint. Always purchase from authorized dealers and check for all the above signs before making a purchase.
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