The paint industry has undergone a remarkable transformation, evolving from a traditional manufacturing model to one that emphasizes innovation and creativity. Over the past few years, "Made in China" has gained global recognition, becoming a key driver of economic growth worldwide. In sectors such as energy, chemicals, construction materials, textiles, home appliances, electronics, and food and beverage, China leads in the production of over 100 products. For instance, in the home appliance sector, China produces about 70% of color TVs, air conditioners, compressors, and microwave ovens globally.
However, despite this impressive output, Chinese manufacturing still faces challenges. Many industries lack core technological expertise and international brand influence. There is often a gap in product design and cultural depth. The shift from “Made in China†to “Created in China†has become a common goal across various sectors, with companies striving for technological advancement and brand building.
Take the paint industry as an example. Recently, consumer preferences have shifted from focusing on price and function to environmental performance, overall quality, and aesthetic appeal. Unfortunately, many manufacturers rely on copying foreign technologies or imitating popular products, leading to a race to the bottom in terms of pricing. This approach has lost favor with consumers, who are now more conscious of sustainability and originality.
In response to these challenges, 3A Green Paint, recognized as one of China’s top coating brands and a leader in eco-friendly coatings, launched a groundbreaking “color strategy†in 2010. They introduced the world-class “Brilliant Life†pure environmental protection color system, combining high environmental standards with vibrant, expressive colors. This innovation marked a significant leap in the history of paint development, turning decoration into a harmonious blend of inner peace and outer beauty.
Following this success, 3A Green Paint introduced the 1327 Net Bright Green Wall Paint, which stood out from other interior wall paints at the time. It featured advanced color protection technology, effectively locking in color molecules and maintaining brightness over time. The company continued to invest in research, developing a new Benepheus Net-Flavored Bright Wall Paint with enhanced color-locking properties and exclusive ColorLock technology. By optimizing pigment structure, crystal formation, and particle dispersion, they achieved long-lasting color retention and durability.
While multinational brands like Nippon, Dulux, Valspar, and PPG have long focused on color trends and innovation, domestic brands have been slower to catch up. However, initiatives like 3A Green Paint’s “Brilliant Life†system marked a turning point, opening the door for Chinese brands to create their own unique identities. With independent R&D and creative strategies, Chinese paint companies are now rising to global standards.
As “Made in China†evolves into “Created in China,†the paint industry is set to introduce more innovative, high-quality products with intellectual property rights. This shift will not only strengthen global competitiveness but also bring richer cultural experiences and fashion-forward paint options to consumers around the world.
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