The paint industry in China has undergone a remarkable transformation, evolving from a manufacturing-driven sector to one that is increasingly focused on innovation and creation. Over the past few years, "Made in China" has gained global recognition, becoming a key driver of economic growth across multiple industries. From energy and chemicals to textiles, home appliances, and electronics, China now leads in the production of over 100 different products. In the home appliance sector alone, China produces about 70% of the world's color TVs, air conditioners, compressors, and microwave ovens.
However, despite this impressive output, Chinese manufacturing still faces challenges. Many products are mass-produced without strong core technologies or distinctive branding. While there are notable exceptions, most industries lack globally recognized brands with deep cultural significance. As a result, the shift from "Made in China" to "Created in China" has become a growing trend, with companies striving for technological advancement and brand development.
This transformation is particularly evident in the paint industry. In recent years, consumer preferences have shifted from price and basic functionality to environmental performance, overall quality, and aesthetic appeal. Unfortunately, many paint manufacturers still rely on imitation—copying foreign technologies or trendy products—leading to low-cost competition that lacks innovation. This approach has lost favor among consumers, who now demand more meaningful and sustainable solutions.
In response, some forward-thinking companies have begun to embrace true innovation. One such example is 3A Green Paint, a leading brand in China’s coating industry. Known as one of the Top 10 Coating Brands in China and a leader in eco-friendly coatings, 3A launched its “Color Strategy†in 2010. It introduced the world-class “Brilliant Life†pure environmental protection color system, blending vibrant colors with high environmental standards. This innovation transformed the way people think about paint, turning it into a tool for emotional and environmental balance.
Following this success, 3A launched the 1327 Net Bright Green Wall Paint, a product that stood out for its advanced color retention technology. Unlike traditional wall paints, it locked in color molecules, ensuring long-lasting vibrancy. The company continued to invest in research and development, spending over a year perfecting a new color-retaining formula. The result was the Benepheus Net-Flavored Bright Wall Paint, featuring ColorLock technology. By optimizing pigment structure and dispersion, the paint resists chemical reactions, maintaining its brilliance for years.
While multinational brands like Nippon, Dulux, and PPG have long invested in color trends and research, domestic brands have been slower to follow. However, 3A’s early launch of the “Brilliant Life†system marked a turning point, opening the door for Chinese brands to create their own unique color identities. With independent R&D and creative vision, 3A has set a new standard for the industry.
As “Made in China†evolves into “Created in China,†the paint industry is poised for even greater innovation. With more products and technologies developed in-house, Chinese brands will strengthen their global competitiveness and offer consumers richer cultural experiences through design, fashion, and sustainability. The future of Chinese paint is not just about color—it’s about creativity, identity, and a new era of craftsmanship.
Jiangyin Suofei Electronic Technology Co.,Ltd. , https://www.suofeiscales.com