After nearly 20 years of rapid development, China's furniture industry has formed a certain industrial scale, from a small industry with a market size of less than 100 billion to a scale of 905.6 billion yuan in 2017. The furniture industry uses international advanced furniture manufacturing for reference and design technology. R & D and innovation, as well as the wide application of new processes and new materials, have greatly improved the level of process technology and enterprise management. China ’s furniture industry has changed from relying solely on cost competition to improving service levels, improving product technology content and product added value. The furniture market position is also increasing. At present, China's furniture production capacity has accounted for more than 40% of the global market, and it is the world's number one furniture production, consumption and export country.
According to the "Analysis Report on the Production and Sales Demand and Investment of the Wooden Furniture Manufacturing Industry" released by the Prospective Industry Research Institute, in 2017, China's furniture industry exported a total of 51.424 billion yuan, an increase of 4.24% year-on-year, accounting for the proportion of global furniture exports 35.2%.
Wooden furniture is the largest field in China's furniture industry. With the development of China's furniture industry, the market size of wooden furniture is also expanding, and its proportion in the furniture industry tends to increase overall.
Environmental protection requirements increase industry scale growth rate decline
With the increase in the income of Chinese residents, the accelerated expansion of housing construction area, the expansion of hotel and office building construction, and the increase in people's awareness of furniture brands, Chinese furniture demand has entered a new stage, with huge domestic demand potential and occupying the largest proportion of the furniture market The wooden furniture also ushered in a round of development opportunities. In addition, in terms of consumer psychology, Chinese residents have a solid wood complex, but also promote the rapid development of China's wooden furniture industry.
However, the furniture industry is recognized by the relevant national ministries and commissions as a high-pollution, high-energy, high-consumption, and low-output industry. With the improvement of national environmental protection requirements in recent years and the awakening of residents' environmental awareness, the development of China's wooden furniture industry has slowed down.
"Report" data shows that in 2017, China's wooden furniture industry enterprises above designated size achieved operating income of 577.9 billion yuan, an increase of 6.4%.
Raw material prices rise, industry benefits fluctuate and change
Different types of furniture products correspond to different upstream industries. The upstream of the wooden furniture manufacturing industry is mainly wood processing industry, but China is a Shaolin country, and there is a large gap in wood supply. At present, China's wooden furniture industry is highly dependent on the import of raw materials such as logs and sawn timber. Russia, Southeast Asia, Africa and South America are the main sources of timber imports.
Since the beginning of 2010, Russia's restrictions on log exports have caused Russian timber export prices to rise. Affected by the international market, domestic forest products and other major materials have also increased in price. Because China's wooden furniture production enterprises are generally too small and lack scale benefits; at the same time, the prices of raw materials for wooden furniture production have risen, which has an impact on the profit of China's wooden furniture industry.
From 2010 to 2017, the total profit of China's wooden furniture industry fluctuated. In 2017, the total profit of the wooden furniture industry was 33.7 billion yuan, a year-on-year increase of 2.1%.
Digging the chaos of consumer demand competition is contained
Before 2015, due to various factors, the products produced by China's wooden furniture industry were concentrated at low levels, low technology content, and low capital requirements. This also directly led to fierce competition in this field. At the same time, some furniture with special functions is blank in China and can only be imported. In other words, the structural level of China's household products is very unreasonable, and serious faults have appeared at high investment and high technology levels, which is also an important reason for guiding household enterprises to adjust their production structure.
As more and more enterprises in China attach importance to furniture manufacturing management, research and develop new materials, and use the Internet, big data, modern technology to transform production, sales and service models, some enterprises have achieved remarkable results in transformation and upgrading, and the product types and structures of the solid wood furniture industry have gained Continuous enrichment can meet the needs of different groups of people. Especially branded home furnishing enterprises, increase investment in product development, design, brand building, and environmental protection, highlight their own product characteristics, avoid homogeneous competition, improve product technical content and added value, in terms of cost performance and brand premium In order to find an advantage, competition in the industry, such as serious homogenization of products and overcapacity, has also been curbed.
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