Electric tools are the most widely used hardware tools in the society. Because of their light weight, portable use, high production efficiency, and low energy consumption, power tools have become an indispensable tool in the family life. With the globalization of the economy, the power tool market has been developing rapidly. According to reports, in recent years, the power tool industry has experienced rapid development. In the domestic power tool market, domestic sales of power tools have accounted for 90% of total sales, while various imported brand products only account for 10% of the market.
According to statistics, more than 85% of power tools used in the world today are produced in China. Many of the power tools produced in foreign countries are also processed in China. The export volume of electric tools in China accounts for approximately 40% of the total export value of electric tools in the world. In 2010, the output of power tools in China reached 230 million units, a year-on-year increase of about 15%.
Over the years, China's power tools are mainly exported, with exports accounting for 85% to 90% of the total output, and domestic market sales accounting for 10% to 15% of the share. In spite of the large number of domestically-manufactured power tools, the market share of domestically-made power tools still reaches over 90% in the domestic market, and power tools manufacturing bases such as Jiangsu Qidong, Zhejiang Yongkang, Yuyao, and Guangdong are formed.
With the resumption of the global economic recovery, the latest purchasing managers' index shows that China's export orders for electric tools have fallen to a low level this year, and manufacturing companies have even been forced to withstand more than three months’ pressure due to rising costs and continued pressure to appreciate. The long list, coupled with the pessimistic outlook for Europe and the United States with 40% of the country's trade volume, has caused a slump in China's export market for electric tools. Experts predict that in the future, China’s export of power tools will not be able to resume the growth rate during the peak period.
Although China’s electric power tools are the largest in the international market, foreign exchange creation is very low. The reasons are as follows: First, the majority of Chinese-made power tools are OEMs, neutral packaging samples, and no self-owned brands; second, foreign trade companies and production companies are pushing down prices, and low prices among export companies. The competitive sales have caused the price of products to decline year by year, which has seriously affected the economic benefits of exporting companies. Third, most of the electric tools exported by China are DIY (self-help) tools and cannot be used as professional tools. Therefore, the products cannot be sold at a good price.
At present, users have increasingly high quality requirements for electric tools, and they are particularly concerned about product efficiency, weight, and longevity. Taking the construction industry as an example, the quality problems of domestically-made power tools are mainly reflected in the following: electric hammers are prone to heat, the continuous working time is short, the impact of electric hammers is small, and the vibration is large. The operator must use pressure to reach the depth; the drill bit is easy to wear and easy to use. Broken and so on.
In the aspect of new product development, foreign companies have realized paperless design, generally adopting computer-aided design, auxiliary drawing, auxiliary manufacturing, and auxiliary testing. The new product development cycle is only 2 to 3 months. Most domestic companies are in the stage of experience design and prototype mapping. The new product development cycle lasts more than one year. Although computer-aided design has been applied in some enterprises, it has not yet been popularized in the industry.
For a long time, most of China's power tool companies have survived with a cheap labor force. Now, in the face of the fact that raw materials and labor costs have risen sharply, only a change will have a way out. The Chinese electric tool industry should focus on the following aspects.
In recent years, not only the slow recovery of the global economy and the lack of purchasing power in the market, but also the unfavorable factors that have plagued China's power tool industry still exist and have even greater impact. First, the prices of steel (including silicon steel), copper (copper and other copper products), aluminum alloys, magnesium alloys, engineering plastics, and other raw materials have risen sharply, and the cost of production has continued to climb. The second is the continuous appreciation of ***, and the impact on the export of electric tools is even more pronounced. Although many companies have made appropriate price increases in response to the appreciation of ***, they have not been able to keep up with the appreciation rate of ***. The third is the shortage of funds. Fourth, the labor costs have risen sharply.
It is understood that in the China Science and Technology Hardware City, more and more power tools vendors are making efforts to sell in the domestic market, some advertise to increase their popularity, some frequently participate in various exhibition activities, and some beat the old card, and the market competition becomes greater. The more intense the performance.
As one of the eight pillar industries of Zhejiang Yongkang, the power tool has always been characterized by export-oriented features. Foreign trade exports are a major support for the survival and development of the Yongkang power tool industry. With cost advantages, Yongkang electric tool industry occupies a large market share in the international market. However, the rise in raw materials, the appreciation of ***, and the sluggish foreign market led to a sharp contraction of Yongkang's foreign trade orders for electric tools. This is undoubtedly a heavy blow to the Yongkang electric power tool industry. Many companies have stopped production or diverted, and the remaining companies are also experiencing difficulties. Days. In the face of difficulties, Yongkang electric tool industry has turned its attention to the vast domestic market, actively adjusted its marketing strategy, and positioned itself well for the domestic market. According to statistics, in the first half of this year, the sales volume of Yongkang electric tools reached 75.18 million units, an increase of 22% year-on-year, of which sales in the domestic market increased significantly.
The domestic electric tool market is even more discerning about the quality and brand of electric tools. No matter whether it is a dealer of electric tools or a direct user, they are very serious about the quality and brand of electric tools. Therefore, the inclination of the market for good quality, good brand electric tools has increased. This is an increase, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic power tool market have become more prominent. Many power tool distributors, especially those with powerful and large scale power tools, have shown high performance in distributing power tools. Enthusiasm. It is precisely because of this that the branded products of the six power tool companies that received the title of China Top Brands and a number of power tool products that gained provincial (city) brand names have received more attention from the market, and generally feel that the market is selling well and the production seems to be busy. Even shouting out of production. According to Luo Baihui, secretary-general of the International Model Association, Shanghai Ruiqi Tools Co., Ltd., Zhejiang Boda Electric Appliance Co., Ltd., Tiejun Power Tools Co., Ltd., Jiangsu Dongcheng Power Tools Co., Ltd. and other products with good quality and excellent brand power tools, marketing The situation is very good.
According to statistics, more than 85% of power tools used in the world today are produced in China. Many of the power tools produced in foreign countries are also processed in China. The export volume of electric tools in China accounts for approximately 40% of the total export value of electric tools in the world. In 2010, the output of power tools in China reached 230 million units, a year-on-year increase of about 15%.
Over the years, China's power tools are mainly exported, with exports accounting for 85% to 90% of the total output, and domestic market sales accounting for 10% to 15% of the share. In spite of the large number of domestically-manufactured power tools, the market share of domestically-made power tools still reaches over 90% in the domestic market, and power tools manufacturing bases such as Jiangsu Qidong, Zhejiang Yongkang, Yuyao, and Guangdong are formed.
With the resumption of the global economic recovery, the latest purchasing managers' index shows that China's export orders for electric tools have fallen to a low level this year, and manufacturing companies have even been forced to withstand more than three months’ pressure due to rising costs and continued pressure to appreciate. The long list, coupled with the pessimistic outlook for Europe and the United States with 40% of the country's trade volume, has caused a slump in China's export market for electric tools. Experts predict that in the future, China’s export of power tools will not be able to resume the growth rate during the peak period.
Although China’s electric power tools are the largest in the international market, foreign exchange creation is very low. The reasons are as follows: First, the majority of Chinese-made power tools are OEMs, neutral packaging samples, and no self-owned brands; second, foreign trade companies and production companies are pushing down prices, and low prices among export companies. The competitive sales have caused the price of products to decline year by year, which has seriously affected the economic benefits of exporting companies. Third, most of the electric tools exported by China are DIY (self-help) tools and cannot be used as professional tools. Therefore, the products cannot be sold at a good price.
At present, users have increasingly high quality requirements for electric tools, and they are particularly concerned about product efficiency, weight, and longevity. Taking the construction industry as an example, the quality problems of domestically-made power tools are mainly reflected in the following: electric hammers are prone to heat, the continuous working time is short, the impact of electric hammers is small, and the vibration is large. The operator must use pressure to reach the depth; the drill bit is easy to wear and easy to use. Broken and so on.
In the aspect of new product development, foreign companies have realized paperless design, generally adopting computer-aided design, auxiliary drawing, auxiliary manufacturing, and auxiliary testing. The new product development cycle is only 2 to 3 months. Most domestic companies are in the stage of experience design and prototype mapping. The new product development cycle lasts more than one year. Although computer-aided design has been applied in some enterprises, it has not yet been popularized in the industry.
For a long time, most of China's power tool companies have survived with a cheap labor force. Now, in the face of the fact that raw materials and labor costs have risen sharply, only a change will have a way out. The Chinese electric tool industry should focus on the following aspects.
In recent years, not only the slow recovery of the global economy and the lack of purchasing power in the market, but also the unfavorable factors that have plagued China's power tool industry still exist and have even greater impact. First, the prices of steel (including silicon steel), copper (copper and other copper products), aluminum alloys, magnesium alloys, engineering plastics, and other raw materials have risen sharply, and the cost of production has continued to climb. The second is the continuous appreciation of ***, and the impact on the export of electric tools is even more pronounced. Although many companies have made appropriate price increases in response to the appreciation of ***, they have not been able to keep up with the appreciation rate of ***. The third is the shortage of funds. Fourth, the labor costs have risen sharply.
It is understood that in the China Science and Technology Hardware City, more and more power tools vendors are making efforts to sell in the domestic market, some advertise to increase their popularity, some frequently participate in various exhibition activities, and some beat the old card, and the market competition becomes greater. The more intense the performance.
As one of the eight pillar industries of Zhejiang Yongkang, the power tool has always been characterized by export-oriented features. Foreign trade exports are a major support for the survival and development of the Yongkang power tool industry. With cost advantages, Yongkang electric tool industry occupies a large market share in the international market. However, the rise in raw materials, the appreciation of ***, and the sluggish foreign market led to a sharp contraction of Yongkang's foreign trade orders for electric tools. This is undoubtedly a heavy blow to the Yongkang electric power tool industry. Many companies have stopped production or diverted, and the remaining companies are also experiencing difficulties. Days. In the face of difficulties, Yongkang electric tool industry has turned its attention to the vast domestic market, actively adjusted its marketing strategy, and positioned itself well for the domestic market. According to statistics, in the first half of this year, the sales volume of Yongkang electric tools reached 75.18 million units, an increase of 22% year-on-year, of which sales in the domestic market increased significantly.
The domestic electric tool market is even more discerning about the quality and brand of electric tools. No matter whether it is a dealer of electric tools or a direct user, they are very serious about the quality and brand of electric tools. Therefore, the inclination of the market for good quality, good brand electric tools has increased. This is an increase, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic power tool market have become more prominent. Many power tool distributors, especially those with powerful and large scale power tools, have shown high performance in distributing power tools. Enthusiasm. It is precisely because of this that the branded products of the six power tool companies that received the title of China Top Brands and a number of power tool products that gained provincial (city) brand names have received more attention from the market, and generally feel that the market is selling well and the production seems to be busy. Even shouting out of production. According to Luo Baihui, secretary-general of the International Model Association, Shanghai Ruiqi Tools Co., Ltd., Zhejiang Boda Electric Appliance Co., Ltd., Tiejun Power Tools Co., Ltd., Jiangsu Dongcheng Power Tools Co., Ltd. and other products with good quality and excellent brand power tools, marketing The situation is very good.
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