In the "sounding up" life, a "up" word will make people feel fear and uneasiness, and need to eagerly understand what is supporting this "up" word. After listening to Professor Wang Wei'an's analysis and interpretation of the international and domestic macroeconomic and financial situation and policies, he may be able to solve the doubts in happiness. As a company, we must always pay attention to the economic and financial environment at home and abroad, and find a path suitable for our own transformation and development. Indeed, the world financial crisis has not completely receded, and now enterprises are in the post-financial crisis era. During the financial crisis, a series of rescue policies issued by various governments made the world economic development not collapse, and there was no long-term depression and retrogression. Professor Wang Wei'an analyzed that the active rescue policies of various governments and the large-scale implementation of monetary policies have preserved the temporary development of the real economy, but will bring about possible inflation and asset bubbles, especially in many countries. The deficit, the government debt crisis has become increasingly serious, and the national debt crisis that erupted in Europe since last year is a true portrayal. At present, there is no obvious emergence of world inflation. That is because when the financial crisis is serious, although the governments have issued a large amount of money, the banking industry has fully estimated the potential crisis of the market and has not allowed the currency to flow into the circulation field. In addition, the active regulation and control of governments has controlled the currency flooding of market terminals. But this is only temporary. As the world economy recovers, more and more serious inflation begins to emerge. Just like today, in the international market, including the Chinese market, prices of oil, steel, and agricultural products are rising, and they are beginning to show. In China, from the end of last year to the present, the national level began to regulate the financial industry. The monetary policy is relatively tight, and the pressure of the real economy, especially the small and medium-sized enterprises, has emerged, which makes domestic enterprises face the bottleneck of development, but it is difficult to find the outside. The support, especially the continuous increase in raw materials prices, but the product prices reflected in the market terminal is difficult to have obvious flexibility and acceptance, resulting in slower development or even seriously hinder the development of enterprises. The emerging European debt crisis is reflected in the capital market is the low of the stock market. The lack of confidence in the market has cast a shadow over the development of the world economy. Especially from the perspective of capital, the state can regulate and control at the level of loans. However, in terms of foreign exchange or hot money entry, although there are strict regulations, it is still difficult to prevent and prevent timely and effective control. From the market point of view, the more consumer goods, the more financial investment products are showing an upward trend. At the same time, the CPI continues to be high, the confidence of the people is affected, and the country further tightens regulation, especially the control of loans, there will be a new round of corporate financing difficulties. This is another major difficulty facing Chinese companies, especially small and medium-sized enterprises. Let us look at the "troika" that drives GDP growth: investment, consumption and import and export trade. From the perspective of major developed countries, consumption driving has been the main force. For example, the consumption of American residents is the engine of US economic growth. I believe that in the following, the growth or development of the global economy will also be driven mainly by consumption. Of course, in China, investment has made great contributions to economic development. For example, during the financial crisis, the 4 trillion yuan of funds introduced by the state, mainly in the field of infrastructure construction, stabilized the economic development in a very period of time. For example, import and export trade has developed rapidly under the encouragement and stimulation of the country for many years, and has also made tremendous contributions to China's economic development. However, with the development of the country and society, with the improvement of people's living needs, the "investment" of this carriage will continue to improve, but the proportion of contribution will decline; import and export trade, especially exports, are mainly light industrial products in China. Products with low technical content, and some high-tech products require continuous efforts and improvement by economic entities. Judging from the export tax rebates and other policies introduced by the state, especially in the face of the possible appreciation of the renminbi, the space of the foreign trade industry will be further reduced. Import and export trade will no longer be a fragrant. The country is increasingly valued the function of the "consumption" carriage. It can be expected that the country will increasingly introduce policies that encourage consumption and promote consumption. We can also clearly feel this change from the information revealed by the "two sessions" that are being held. Then, for some industries and enterprises in China that focus on international markets and international trade, how to transform and develop is particularly important, which will determine the future fate of these industries and enterprises. Fujian's ceramic industry, stone industry, plumbing and sanitary ware industry, shoes and light industry, etc. Under this grim reality, we must be painstaking and calm down to seek the next development and even survival problems. From these simple international and domestic economic backgrounds, we can see that for a long time in the future, the manufacturing industry, which accounts for one-third of China's economy, will bear the brunt of the real problems. Then the state has been advocating the call for economic transformation. The transformation and upgrading of industrial structure is really urgent. The traditional low-end industry has less and less space to survive. It may be necessary to transform into a high-end service industry through industrial upgrading. And effective and feasible. The author has long been concerned about the development of some traditional industries in Fujian Province, especially in Fujian's ceramics, shoes and clothing, plumbing and sanitary ware, stone and other industries. Seeing the brilliance and heroic development of these industries, we also saw their helplessness and pain in the face of difficulties, and even the glory of the past turned into a past tense. The author is deeply aware of the hardships and development efforts of enterprises in these industries, and the hardships of happiness are hard to come by. Especially in recent times, the author has continuously communicated with the ceramic industry, related industries and industry associations in the plumbing and sanitary ware industry to understand the difficulties faced by these industries, but let the author see that they overcome difficulties, surpass themselves and continue to carry out. The efforts and persistence of industrial upgrading, as well as their vision of development and a brave heart for the future. The author puts forward some opinions and suggestions based on his own observations and thoughts. First of all, pay close attention to the relevant international and domestic economic and financial policy environment. It is necessary to understand and comprehend the economic development strategies and related financial policies promulgated by various countries, and make their own judgments in light of the actual situation of the industry. In particular, some small and medium-sized enterprises in Fujian should quickly come up with the idea of ​​“looking their heads and looking at the road†and come up with corresponding countermeasures for the country's financial policies. For example, in the plumbing industry, in the current international economic development environment, whether or not to make appropriate reserves for its necessary raw material, copper, according to the actual situation of enterprise development; for example, for the ceramic industry, market competition and development level More and more discussions, in the face of rising fuel prices, more market-oriented products, strengthen corporate management, reduce all unnecessary expenses, and prepare for "winter coats." Again, it is recommended that companies pay close attention to the ongoing "two sessions", especially the government work report. The annual "two sessions" and government work reports will convey the guidelines and industry needs for China's economic development in the coming period. This is no longer a political slogan, but a realistic basis that is inseparable from the fate of each company. For example, the plumbing industry and ceramics industry in Fujian must seriously understand the government work report this year. The information on the construction of the people's livelihood and the construction of affordable housing, as well as the development of key markets, are business opportunities. Entrepreneurs must fully understand the development ideas of the government at this difficult time, and they can find ways and even markets suitable for their own development. Third, actively carry out transformation and upgrading. This is a very important job. In the face of the tough international and domestic markets, even those enterprises that have “free food and clothing†must have a development idea of ​​transformation and upgrading. The market will change rapidly, and development will not retreat. Especially for China's private enterprises, transformation and upgrading are the two magic weapons in front of "seeking survival and promoting development". Only by actively carrying out strategic transformation and effective upgrading can enterprises find a bloody way in thorns and find their own. space. Fourth, pay close attention to and value the cash flow of enterprises. In the economic boom, we focus on cash flow and carry out various strategic positioning smoothly, especially when the economy is low, the company has greater flexibility and a strong financial base, and there will be no major fluctuations. Enterprises have been emphasizing sustainable development, and the foundation of sustainable development is the cash flow of corporate reserves, which ensures that the company's cash flow can make the company healthy. Entrepreneurs need to have a deeper understanding of cash flow. Fifth, the development of the domestic market. Enterprises with the domestic market as the mainstay should improve the product structure and find effective products suitable for the market to promote. And those companies that are mainly in the international market or have just turned to the domestic market have to concentrate on finding effective ways for companies to open up the domestic market. For example, in Fujian's plumbing and sanitary ware industry, a considerable number of enterprises have more than one edge in the international market, but to have solid development, the big market at home is particularly important. For some practices in this industry to turn to the domestic market, I have specifically An article analysis, not repeated here. Sixth, strengthen the service function. Regardless of the industry, the ultimate benefit is reflected in its consumer groups. The embodiment of the needs and values ​​of the consumer groups is the ultimate goal of the industry enterprise's mission. Enterprises must establish a consumption orientation, and improve the functions of enterprises from the perspective of the market and the consumer groups, and they can win the market. Seventh, strengthen management and quality. Quality is the foundation of enterprise service consumer groups. All enterprises must strengthen quality awareness, guarantee product quality and service quality, and ensure the effectiveness and value of products. The improvement of enterprise management is also an effective way to deal with difficulties. The more difficult it is, the more it is necessary to strengthen enterprise management and ensure the effective operation of enterprises. Eighth, strengthen innovation. This is the driving force for enterprise development. If there is no innovation, there is no vitality. This is a strategy that must be adhered to for a long time. For example, in 2011, Fujian enterprises must introduce and strengthen the concept and operation of industrial design, because the local government is vigorously promoting this effective work. Fujian's plumbing industry has set an example. China Sanitary Industry Design Center has settled in Xiamen Luda Group, and he will lead the development and upgrading of China's sanitary industry. Fujian's ceramic industry, shoes and clothing light industry and other industries have a lot of space, it is necessary to strengthen industrial design, and regard him as an effective means of transformation and upgrading. Ninth, establish a sound and complete public relations marketing strategy and team. The public relations marketing strategy has played an increasingly important role in the development of modern economy. The effective operation of crisis public relations enables enterprises to find their own weaknesses in the crisis, to improve them, and to reflect the literacy of a mature enterprise that is necessary to effectively resolve and improve the crisis and strengthen the brand image. And public relations marketing allows companies to accurately identify their own market and customer base. Effectively find a promotion strategy suitable for business development. I hope that the above suggestions can make the enterprises in front of the severe market calmly think, self-examine, constantly surpass themselves, and truly achieve effective transformation and upgrading. It is also hoped that Chinese enterprises and Fujian enterprises will find their own development path in the post-financial crisis period and contribute to China's economic construction and development.
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