The first heavy extension exhibition to innovate creative design situation
"Furniture exhibition can only enhance its specifications with creative design," said Chengdu top designer Zhang Xiaoying. The original design of Sichuan furniture is relatively lagging and has been labeled as "low-end furniture", so this Chengdu Furniture Fair strives to create a feast of original design, which is undoubtedly a good start. The first heavy extension of the Chengdu Furniture Fair, in fact, hopes to convey such a message through the creative design exhibition: original design is the vitality of furniture and cannot be ignored!
Creativity can not only change lives, but also change the future of Chengdu furniture industry. Through the theme of "Creativity, Change of Life", this year's furniture exhibition has made more furniture companies have a deeper understanding of furniture design. Speaking of the improvement of Sichuan furniture design level, Rong Yuwei, Secretary-General of Sichuan Import and Export Chamber of Commerce, said that enhancing the independent innovation capability of the furniture industry will be an important starting point for Chengdu furniture to transform into an advanced manufacturing industry in the future.
Creative design becomes the driving force behind the rapid development of Sichuan furniture
Last year, Chengdu Furniture Fair proposed “Building a high-end industryâ€. How should the high-end road go? Chengdu ’s top designer Zhang Xiaoying believes that Sichuan furniture cannot follow the high-end route step by step. It must combine processing-intensive industries with creative design. There is no high-end. Creative design is the driving force behind the rapid development of Sichuan furniture.
The development of Sichuan furniture in the second and third tier markets is relatively mature, and powerful furniture companies are indeed planning to move towards high-end. According to reporters, many big brands still value creative design very much, and Sichuan Furniture does not say that it does not pay attention to original design at all. For example, Quanyou Home's two major R & D bases in Chengdu and Shenzhen were established in April this year by Quanyou Milan Product R & D Center, bringing the quality of Quanyou Home's products to a new level. As we all know, Milan is the birthplace of a new trend of furniture design in the world, and the importance that All Friends attaches to design is undoubtedly preparing for the high-end market.
Wu Tao, assistant general manager of Quanyou Home Furnishing and director of overseas business headquarters, told reporters that design is not exclusive to a few people, good design should be owned by more people, and design should be popularized. Good ideas can change lives, bring consumers a better home experience, and even change consumers' lifestyles, so creative design cannot be ignored. For Sichuan furniture to take the high-end route, it must first work hard on creativity.
There is no denying that Sichuan furniture is relatively backward in creative design and needs to be slowly improved. Hu Yongquan, Secretary General of Sichuan Light Industry Designers Association, said that Sichuan furniture must attach great importance to creative design in order to better go out. A national furniture design center in Wuhou District, Chengdu is about to be built, which is good news for the Sichuan furniture industry. .
Recognize the current status of Sichuan furniture design, seek medicine and seek development
Furniture design is a newly developed industry in recent years, and its potential and influence cannot be underestimated. So how is the development of Sichuan furniture design industry? Secretary-General Hu Yongquan of the Sichuan Light Industry Designers Association said in an exclusive interview with SouFun.com that at present, there are more than 60 Sichuan furniture design companies, mostly in the form of design studios. Since 2005, the design director of a large furniture company has come out to set up a personal studio. With the continuous development, more professional furniture design companies have appeared one after another and are in rapid development. Sichuan Furniture Design Company is gradually formalizing, and some creative design companies at this home plus creative design exhibition have already issued scales.
Furniture companies will also have certain standards when selecting design companies. Sichuan furniture companies have also paid more and more attention to design in the past two years, but there are two extremes: large furniture companies generally rely on coastal professional design companies, small and medium-sized furniture companies Will choose individual designers, which led to the Sichuan local design companies have no "use." Furniture design and furniture positioning are inseparable. Choosing a coastal design company may not necessarily be a better performance brand, and it will increase costs. In fact, the prescient Sichuan Furniture has already begun to make a fuss in design, and Di Biao is a typical example of success. Due to the emphasis on design, the brand image of Dibiao has improved rapidly, which is worthy of learning by Sichuan furniture companies.
The reporter learned that from the end of last year, the provincial party committee and the provincial government have indicated that they will strongly support industrial design, of which furniture design is the focus. The government will allocate 100 million yuan as industry construction funds every year, and the support is unprecedented. In the future, Chengdu will become a hot spot for creative design, and the Sichuan furniture industry will undergo dramatic changes within five years.
Based on the development status of Sichuan furniture design, this Chengdu Furniture Fair will not only show the original design capabilities of local designers in Sichuan, but will also join exhibitors to integrate the original design concept into the entire exhibition venue. The Xinzhiyuan brand of Sigma Furniture actively participated in the exhibition and boldly displayed its original design results. In the words of Xi Zhi furniture chairman Zhong Zhiping, Sichuan furniture should do original design, dare to display, and strengthen industry exchanges, so as to promote the development of Sichuan furniture.
The reporter believes that the current Sichuan furniture companies should fully realize the importance of creative design, and only by recognizing the current status of Sichuan furniture design and taking appropriate measures can we establish a new image of Sichuan furniture and successfully go out. Furniture product design cannot follow blindly. Enterprises should subdivide consumer groups, study the consumer habits and real needs of target groups, and do product design and packaging in a targeted manner.
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