The price war will inevitably lead to creative discounts for the flooring industry

The cost of flooring raw materials has risen, and floor-planners who have repeatedly called for price increases have not raised their prices. Passenger traffic in the flooring market has gradually increased by 20%. In terms of promotion methods, floor manufacturers have launched “price wars” without exception, and new products and old products are all offered at low prices. Some floor manufacturers even take a zero-profit price to grab the market. floor


At the same time, the industry also broke the news, there is no lack of low-priced after the first price discount. Jin Jiuyin is on the verge of advancing. “Hungry” floor merchants who have been hungry for less than half a year have not had enough time to increase their prices, and they have used “price wars” to “eat”.

Jin Jiuyin 10, the floor business to push new products than the price in a Shilihe a building materials city I see, the original two months is still deserted market, there are already bustling consumers come to ask and order the floor. Sales staff told the author that since July, the traffic volume in the store has increased by nearly 20%. For the immediate arrival of “Golden September and Silver Year 10” and two long holidays of the Mid-Autumn Festival and the Eleventh, floor manufacturers agreed that the “money” is extremely promising. At the same time, a household network survey showed that more than 60% of consumers choose to begin renovations and purchase building materials in September and October. The owners who are ready to start the renovation began to choose the main materials for the decoration, of which the floor is considered to be one of the important procurement targets.

The author also learned through surveys that consumers are still very valued in promotions, and most consumers are more interested in the new floor. The soup being renovated, said that the purchase of the floor is very important for the decoration of the family, because it is basically a one-time investment and related to the style of the entire home. In addition, if quality is a problem, replacement and maintenance are very troublesome. Therefore, choosing a floor rather than spending more money also has to choose a satisfactory one. And the person in charge of a company in the industry introduced that this year by the Olympic Games, wood floor flooring manufacturers still pay more attention to the promotion of the 11 battle. This has been proven in the flooring market. Discounted information is displayed on the floor shops of large and small factories. The words “breaking prices” and “ultra-low prices” frequently appear. The author was informed by telephone interview that some well-known brands in the industry also introduced a variety of new products with distinctive features. At the same time, the relevant person in charge said that the pricing of new products has been very low, coupled with discounts, a price war is inevitable.

"No minimum, only lower" price war push new products, low prices will undoubtedly become the floor merchants to snatch the autumn market "killer", the price down again and again whether it really can bring business objective profit? A floor store salesman who asked not to be named told the author that because of the small profit margins on the floor, some businesses began to secretly increase prices in the off-season and then reduced prices in the peak season.

In response to this phenomenon, industry insiders said: "We do not rule out that someone raises prices before lowering the price, but the quality of the floor is actually placed in front of consumers." The official said that the discount will indeed affect the business Revenue, but this is a normal phenomenon from the sales process, holiday economy and consumer spending habits directly determine the market behavior of the business. The author was informed that these listed new floor products all contain the brand's patented technology. According to the person in charge of a well-known company in the industry, big brand floors are all sold at a unified price in the country, and it is difficult to think about “**”. It can only reduce costs in terms of reducing advertising costs and compressing transportation costs. Floor traders who are “making a profit and losing money” do not necessarily represent that the price of the floor is very transparent, and consumers are also very rational, which encourages businesses to give real benefits to consumers.

The practice of raising the price after the first price discount is common in all industries. However, in the case of rising raw material costs, floor manufacturers can still lower prices so that businesses really feel bad. What makes merchants helpless is that the floor with low profit margins still has to rely on lowering prices to win. In the “no minimum, only lower” price war, it is still unknown whether anyone will win.

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