The market demand for sanitary wares is booming, and development space is greatly affected by real estate

In the past two years, many companies in the sanitary ware market have purchased new equipment and expanded the production of bathroom cabinets. According to the relevant personnel of the Ceramic Sanitary Ware Industry Association, there are currently more than 100 companies producing bathroom cabinets. Among these companies, there are specialized cabinets for bathroom cabinets, and some of them are ceramic wares originally produced.

It is understood that in Guangdong, Foshan, Zhongshan, Zhejiang Hangzhou, Ningbo, Fujian Nanan, Xiamen and other places have bathroom cabinet production, many of which are strong, high-profile brand companies. Many new companies have entered the bathroom cabinet area. So, what is the current status of production of bathroom cabinets?

Three conditions promote the rapid entry of bathroom cabinets According to Feng Bin, deputy general manager of bathroom, Feng Bin, the bathroom cabinet was first introduced from abroad. The earliest domestic bathroom cabinets were also mainly used for export. The domestic bathroom cabinet market started from supplying hotels. Bathroom cabinets entering domestic homes mainly have the following conditions:

1. The bathroom area is enlarged and the bathing function is more prominent;

2. There are more storage requirements for toiletries;

3. The structure of the bathroom centered on the toilet began to change. Wash basins, showers, shower rooms, bathtubs, jacuzzis, steam rooms, etc. entered the bathroom. The bathroom cabinets could be used as a base for washbasins, or as a washbasin. The basin becomes a separate bathroom cabinet.

The bathroom cabinet enters the bathroom originally only to add a support carrier for the wash basin, and to achieve a simple storage function, the bathroom cabinet under this function is still centered on the toilet. However, with the improvement of material conditions, people are paying more and more attention to the function of the bathroom. The multi-functional bathroom space gradually becomes a place where people enjoy life, taste life, and relax their body and mind. More and more bathroom products began to enter the bathroom. In the original toilet and bathroom cabinets, there were more makeup mirrors, mirror lights, racks, lockers, etc., and bathroom facilities increased from toilets and bathroom cabinets. As more bathroom furniture develops, bathroom furniture gradually becomes the ''protagonist'' of the bathroom. The demand for bathroom cabinets has spawned many bathroom cabinet brands.

The production of the four types of enterprises is due to the “identity” of the furniture of the bathroom cabinet and the utility of the bathroom cabinets. The enterprises that make bathroom cabinets are both furniture companies and sanitary companies. The name of some companies is directly marked with the words ''bathroom furniture''. At present, companies that produce bathroom cabinets can basically be divided into four categories:

1, ceramic sanitary enterprises. The products of such enterprises are mainly ceramic sanitary wares, such as Huida and Hengjie.

2, leisure bathroom companies. This type of company takes the 'leisure bath' as ​​its banner, and its products mainly include bathtubs, massage rooms, steam rooms, etc., such as Apollo, and Greystone.

3, hardware bathroom companies. The earliest such companies mainly used hardware and plumbing products such as Jiumu, Shenluda, and brilliance.

4, cabinet companies. The products of such enterprises mainly include cabinets, wardrobes, etc., as well as bathroom cabinets, such as Europa and Haier.

The main producing areas of the three major production areas are Guangdong, Zhejiang, and Fujian. In addition, Beijing, Shanghai, Sichuan and other provinces also have bathroom cabinets. Guangdong, Zhejiang and Anhui provinces have their own characteristics:

The major producing areas of Guangdong famous brands are: Foshan, Guangzhou, Zhongshan, Shenzhen, Chaozhou, Dongguan and Kaiping. It is the province with the most complete domestic bathroom cabinet industry chain, the largest number of companies, and the most famous brands.

Foshan's bathroom furniture, faucets, hardware accessories, stainless steel sinks, shower rooms, ceramic sanitary ware and other companies are not less than 3,000. It is understood that most of these companies have bathroom cabinet production lines, and some companies that do not produce bathroom cabinets will also produce bathroom cabinets in OEM form.

Zhongshan's bathroom cabinet companies are generally larger and the number of companies is estimated to be around 300-400.

Chaozhou mainly produces ceramic sanitary ware. In the past two years, many ceramic sanitary ware companies have joined the production of bathroom cabinets, and there are roughly 115 statistics. The production of thin edge basins in Chaozhou provides better matching products for bathroom cabinets.

Other places of origin in Guangdong, such as Guangzhou, Shenzhen, and Dongguan, have many companies that produce bathroom cabinets, and well-known Apollo bathrooms.

The largest Zhejiang accessory base in Zhejiang Sanitary Ware Industry Co., Ltd. has formed Hangzhou Leisure Sanitary Base, Jiaxing Pinghu Sanitary Base, Wenzhou Plumbing Equipment Production Base, Taizhou Plumbing Sanitary Base, Ningbo Plumbing Equipment and Sanitary Fittings Production Base, and Shaoxing, Jinhua, Zhoushan and Huzhou Industrial Bases. The six distinctive economic development sections.

There are 234 sanitary ware companies in Dangshan Town, Xiaoshan, Hangzhou, with more than 12,500 employees and annual sales of more than 4 billion yuan. There are more than 300 companies in Pinghu. Wenzhou is known for its production of faucets, bathroom accessories, valves and other accessories. Wenzhou Yongjia County Oubei ** valves and pumps currently account for one-fourth to one-third of the country's output.

The demand for e-commerce has soared. Xiamen and Nanan in Fujian Province have bathroom cabinets. Many companies that produce metal plumbing products in Nanan have produced bathroom cabinets, especially large-brand companies such as Jiumu, Shenluda, and Brilliant. Xiamen is also an important production base for bathroom cabinets, representing companies such as Luda and gold medals. Fujian is the province with the largest number of plumbing and sanitary ware manufacturers and has a huge sales network.

The real estate market has driven the continuous development of the industry by “40%-140%.” At the end of last year, the sales growth rate of some bathroom cabinet manufacturers really felt that the bathroom cabinet market was “hot”. According to industry analysts, the development speed and prospects of bathroom furniture depend on the growth of real estate. Some newly-renovated second-hand houses cannot install bathroom cabinets due to their small size. In the renovation of new homes, bathroom cabinets are generally essential goods, and the demand is basically the same as the demand for toilets. Therefore, whether it is toilets or bathroom cabinets, the growth rate and the growth rate of real estate should theoretically be balanced. (In 2009, the construction area of ​​real estate development enterprises nationwide increased by 12.8% over the previous year; the area of ​​sales of commercial real estate nationwide increased by 42.1% from the previous year).

Faenza sanitary ware official said that one of the reasons for the rapid development of bathroom cabinet sales in the past two years was that many ceramic and hardware sanitary ware companies did not produce bathroom cabinets. Taking a toilet as an example, if the demand is equal to the bathroom cabinet, the output of the bathroom cabinet and the number of brands are less than those of the toilet. This leads to a demand exceeding supply and the market is naturally hot. However, as ceramics, hardware and sanitary ware enterprises have launched the bathroom cabinets, the imbalance between the production and sales of bathroom cabinets will gradually reverse and the competition will become fiercer.

The demand for low-end and mid-range markets has turned strong. As for the companies that currently offer bathroom cabinets, there is a downward trend in their product quality. The bathroom cabinet that originally only met the high-end market, with the improvement of the material conditions of consumers, the area of ​​the housing, especially the area of ​​the bathroom, increased, the market demand in the low-end market flourished, the bathroom cabinet products for the low-end market began to become popular, middle and low The brand has increased rapidly.

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