The future development of automotive coatings is bound to be optimistic

So far, China's automotive coatings industry has been nearly 60 years of development history. Before July 1956, when the first “Liberation” brand automobile was off the assembly line, China only had the automotive repair industry. The paint used was a repair paint mainly based on automobile painting. In the process of FAW construction, the former Ministry of Chemical Industry imported manufacturing technology for complete sets of automotive coatings from the former Soviet Union. Tianjin Yongming Paint Factory produced three series of alkyd resin primers and topcoats, lacquers and bituminous paints according to the imported technology for FAW. Paint for trucks. In the 1960s and 1970s, the former Ministry of Chemical Industry also organized the former Ministry of Chemical Industry and Coatings Industry Research Institute to develop a complete set of paints for exporting truck-use high-amino enamel paints and “Red Flag” cars. By the early 1980s, Beijing and Shenyang paint plants from Austria and Japan has introduced cathode eletrophoretic paints and polyester intermediate coatings and high-amino topcoats for automotive paint applications; at the same time, domestic self-developed fast-drying synthetic resin coatings have replaced nitro-based paints for automotive chassis and under-car components. Asphalt lacquer, Cathode Electrophoretic Coatings developed by Changzhou Paint and Chemical Research Institute and Tianjin Paint Factory are applied in the fields of trucks and agricultural vehicles. Due to their low price, their performance is not inferior to that of imported products, they have strong competitiveness and they occupy a certain market. The share has enabled China's automotive coatings to be completely replaced. At the end of the 1980s, with the rise of China's car industry, the market for car paints has attracted many domestic and foreign auto paint manufacturers, making China's automotive paint quality a new level, close to the international level.

The continuous increase in automobile production will inevitably lead to the development of automotive coatings. Since the global financial crisis in 2008 spread, all industries and industries in China have been affected by the decline in the trend, the automotive industry is no exception. It is gratifying to note that through the two-year national rescue plan announced by the government, all walks of life have quickly recovered. Nowadays, the cold wave of the crisis has receded and the global economy is slowly picking up. At this time, China's auto industry has also achieved a good performance in both production and sales in the market. According to HC Network Xiaobian's understanding, in 2009 China's auto industry needs a total of 520,000 tons of automotive coatings, of which about 270,000 tons for new car paint, about 103,000 tons of refinish paint, parts paint and PVC stone-resistant paint can reach About 146,000 tons. According to statistics from the China Association of Automobile Manufacturers, in 2009, China produced 13.791 million automobiles in total, an increase of 48.3% year-on-year. According to the calculation of 25kg of paint used per vehicle, the newly added automobiles will consume 346,800 tons of paint each year; in addition to maintaining the required 100,000 tons of refinish paint for automobiles, the output of automotive paints in 2009 is estimated to be more than 450,000 tons. In addition, from January to July in 2010, the automobile output increased by 39.42% compared with the same period of 2009, and the actual cumulative output was 9,710,300. Based on this data, the consumption of automotive coatings for the whole year of 2010 will not be less than 480,000 tons. Refinish paint is still calculated at 100,000 tons (actually higher), and is not less than 580,000 tons. It can be seen that the increase in automobile production is bound to drive the development of automotive coatings.

The automotive paint market will become the basis for PK at home and abroad. Since the accession to the WTO, foreign companies have made great advances and have stepped up their expansion of the automotive coatings business in China. At the same time, some foreign companies have further enhanced their position in the Chinese market by increasing their share in joint ventures in automotive coatings and merging other companies. At present, the automotive coatings market in North America and Europe maintains a leading position in the world. The top 10 paint manufacturers in the world are almost all market leaders in automotive coatings, such as PPG, BASF, DuPont, AkzoNobel, and Sherwin-Williams. State and other companies. The success of the automotive coatings business is a crucial link for these companies to achieve impressive performance. Therefore, if a Chinese national paint company wants to compete with a world-class painter for a day, automotive paint must be the “best place” for a decisive victory.

In addition, as Beijing will be limited to license plate numbers next year, some 4S stores are likely to fail because vehicles cannot be sold. At this time, automakers may be able to shift their direction to the third and fourth-tier markets. However, due to the serious environmental pollution in the third and fourth-tier markets, the appearance of the vehicles may be destroyed early. This will inevitably drive the development of refinish paint.

The effective development of automotive coatings also depends on the guidance of national policies. Although China's paint output jumped to the top in the world in 2009, it became the world's largest paint production and consumption country. However, the quality, output, and variety of automotive coatings in China still lag behind. In general, the lack of innovative technologies, paint equipment and production control technology lags behind industrialized countries. In China, there are only a handful of well-known brand automotive paint companies that control the market. The homogeneity competition in the coating industry is very common and serious. The homogeneity of products, technologies, marketing models, and competition means that companies The profit margin has become smaller. Over the years, the average profit margin of the paint industry in China is less than 10%.

Since 2001, automobile tariffs have started to drop sharply, and many domestic auto makers have also raised the banner of price cuts. In particular, under the pressure of rising oil prices and rising prices of automotive raw materials in recent years, automotive OEM paint suppliers are facing enormous challenges. Not only do they need to reduce costs, but they must also provide environmentally friendly coatings to achieve a multiplier effect. It is in such an industry environment that domestic automotive coatings companies can only find new ways of growth through technological innovation. At the same time, it will become bigger and stronger in market operations, and take the road of merger and reorganization. In the developed countries, automotive coatings generally account for more than 20% of the country's paint output, while China only has about 8%. This is mainly due to the fact that domestic automotive coatings still have a large gap in quality and variety compared with foreign countries. Many times they rely mainly on imported coatings. Or use imported semi-finished products and raw materials. The overall profit growth rate of the paint industry is generally lower than the growth rate of product sales revenue and output value. However, according to HC Network Xiaobian observe, after the development in recent years, the above problems have been partially alleviated, mainly because China's paint industry has made great progress and breakthroughs in technological innovation, process innovation, marketing, etc. . At the same time, the government has also strengthened the rectification of the paint market order, and has done a lot of tentative work on the supervision of the market. Intervention on the automotive coatings industry through necessary measures has achieved certain results, such as improving the access threshold of coating companies and protecting the intellectual property rights of coatings.

Environmental protection, health, and low pollution are still the main directions for the development of automotive coatings in the future. Looking at the direction of development of coatings, in order to meet the requirements of environmental protection, both domestically and internationally, they are actively developing and utilizing “saving energy, resources, low pollution, and high efficiency” coatings. Variety, that is, the internationally popular "four E" principle (Economy, Efficient, Ecology, Energy). In response to these requirements, paint manufacturers have conducted a large amount of research starting from the coating itself, and developed a series of new non-volatile organic substances or low-concentration coatings such as water-based paints, powder coatings, and high solids coatings, and applied them to industrial production. In the automotive coating process to meet the required emission standards. Therefore, in the selection of coating materials and coating processes, the development and application of environmentally friendly primers and top coats should be highly regarded. The functional coating that can both wear the body and protect the environment is the development direction of automotive coating materials.

At the same time, with the development and promotion of nano-engineering technology, nano-materials have become more and more widely used in automotive coatings, so that the coatings have special properties, resulting in some special-purpose coatings. However, research in this area has just started, and both basic research and applied research have broad prospects.

Conclusion: 2010 is an important year for the development of China's auto industry. China's auto industry needs to develop in a more internationalized market environment, and 2010 is a turning point for a more international and market-oriented development. From January to November of this year, China's automobile production and sales volume has been higher than last year's level. It is not difficult to see from this development trend that China's automotive coatings will have a promising future in market development. At the same time, the next few years will also be a critical period for the development of China's auto industry from big to strong.