It was learned from the three major home appliance chains in Dongguan that although the home appliance retail market is expected to be different in the second half of the year, all the chains will attack the market. Dongguan Suning and Dongguan Gome will each expand 2~3 stores, local home appliance chain fashion appliances. Then plan to open four stores before October 1 to seize the first commanding heights of the core new business district. Is this a strong counter-strength of the local chain, or is it a crazy exchange of fire to some extent?
Will the warehouse direct sales debut again?
Reporter: In the first half of the year, will the warehouse direct sales model adopted for the clearance momentum be continued in the second half of the year?
Suning, Dongguan: It is expected that some prototypes will need to be cleared for processing in the second half of the year, or they will focus on traditional household appliances. At that time, the two parties will jointly carry out related activities.
Fashion Appliances: Several chains are trying out warehouse direct sales, and now they are not very attractive to customers, but we may try other new marketing models.
Dongguan Gome: There is no such activity in this regard. In the second half of the year, we will focus on increasing the promotion of advantageous single products, such as ice washing, color TV, air conditioners, mobile phones, cameras and other items, and may even work more closely with ZTE and Coolpad on mobile phones.
Digital 3C will force in the second half?
Reporter: At present, digital 3C seems to be weak. This is mainly due to the reasons. In the second half of the year, it is a double-line force, or is it focused on a certain market?
Dongguan Gome: Due to the impact of the consumer environment, the sales of the entire digital 3C industry has indeed declined and is weak. In the second half of the year, we will focus on the traditional home appliance market. Because of the subsidies for energy-saving appliances, the Olympics and the peak season of home improvement, traditional household appliances consumption will rebound. Sales in the second half of the year are expected to increase by about 10% from the previous year.
Fashion appliances: The growth rate of traditional home appliances is still slowing down, and the growth rate of digital 3C is still considerable. In the second half of the year, 70% of our energy will focus on the digital 3C market, and about 30% of our energy will be used to operate traditional home appliances.
Suning in Dongguan: There is no weak problem in Digital 3C. As far as our situation is concerned, the computer is still the first category on the sales list. The sales growth rate is higher than other categories. The mobile phone trend is also bullish, and the digital camera performance is relatively general. .
In the second half of the year, we will adhere to the two-line force and attack the traditional home appliance market. At the same time, we will continue to cooperate with operators such as Dongguan Unicom to carry out activities such as charging for calls, pre-storing calls and sending mobile phones.
Air conditioning trend has gone?
Reporter: How do you absorb the "final tail" of the air-conditioning season during the end of July and August?
Suning, Dongguan: In the past two years, air conditioners are unlikely to have a big outbreak. On the one hand, there is no place for the market to have any color. On the one hand, the lag effect of the downturn in the property market is also emerging.
In August and September, the home improvement season will be the last opportunity for air-conditioning. It may be mainly driven by package promotion, and the promotion of single products is relatively small.
Dongguan Gome: The air-conditioning trend is basically the same as last year. So far, there has not been much eruption. This is mainly related to the weather and price. The sales aspect mainly depends on July. If the sales in July are not good, there is basically nothing to look at.
Will home appliance consumption turn warm in the second half of the year?
Reporter: In the second half of the year, the home appliance market is expected to be more difficult or more optimistic than the first half of the year, or will it continue to be tepid?
Dongguan Gome: The overall warming of home appliance consumption is very likely. It is expected that sales in the second half of the year will increase by about 10% compared with the first half of the year.
Suning, Dongguan: The overall economic situation is bottoming out, so we are optimistic about the overall consumption of home appliances in the second half of the year. There are still many users who are renovating their new homes. This part of the consumer group may purchase home improvement appliances around September, and the new energy-saving subsidy may also play its due role in this time.
Fashion Appliances: We expect the situation in the second half and the first half may be similar. After all, the strict regulation of the property market is still continuing, which inhibits the new demand for home appliance consumption to a certain extent.
Does the store arrange or suspend the "meat"?
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