The new "National Standard for Ceramic Tiles" is set to take effect soon, marking a significant shift in the ceramic tile industry. Compared to the previous standard, the updated version introduces more detailed reference criteria and stricter regulations on product packaging, aiming to better protect consumer rights. Although it has been in effect for two months, the response from the Jin Cheng ceramics market has been relatively quiet, with many consumers unaware of the changes. Even some sales representatives from major brands lack knowledge about the new standards. However, according to industry experts, this calmness may signal a brewing transformation within the sector.
When it comes to the acceptance of the new national standards, the situation remains mixed. At the Lanhai Ceramics Home Furnishing Market, most ceramic tiles are still available, and products continue to carry quality grades and certifications. A random survey of consumers revealed that few were familiar with the new standards. One person mentioned having seen news about the implementation but was unclear about the specifics. While it's understandable that consumers might not be aware of such technical standards, the reporter found that even sales staff at well-known brands had little knowledge of the updates.
Industry consolidation is on the horizon. For most ceramic tile manufacturers, the new national standards represent an opportunity rather than a challenge. Leading brands like Champion, Ou Shennuo, Bode, Asia Miner, Dongpeng, and others believe that the new standard will help unify industry practices and accelerate market integration. Previously, the domestic ceramic tile industry was highly fragmented, with varying regional standards making it difficult for consumers to compare products fairly. The new national standard now sets higher technical requirements, improving overall product quality and promoting a more competitive environment.
The increased technical barriers introduced by the new standard primarily affect smaller enterprises. Large, established brands already operate under internal standards that exceed the national requirements. For example, while the national standard allows a straightness error of ±1.2mm for 600x600mm polished tiles, leading companies often maintain tolerances as low as 0.5mm, or even 0.2–0.3mm. According to a distributor of Baldite bricks, well-known brands frequently compare their products against corporate standards, European standards, and national standards—often finding their own internal guidelines to be the strictest. As the market evolves, these established companies are expected to grow stronger, gaining more market share, while smaller players may struggle to keep up and eventually exit the industry.
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