With the recent policy of allowing "two children alone," it's expected that approximately 8 million more newborns will enter the market within five years. For many families, expanding their living space to accommodate a second child is financially challenging. Instead, many are opting for cost-effective solutions by renovating their existing children’s room to make it suitable for two kids. This trend has led to a growing demand for multi-functional and multi-person children's furniture.
As the economic impact of the new birth policy becomes clearer, children’s furniture is gaining a larger share in the overall furniture market. With the rise of new initiatives and the increasing presence of international home furnishing brands in China, competition among children's furniture brands and channels is intensifying. This shift is creating new opportunities for companies that can meet the evolving needs of families with multiple children.
The "two children alone" policy is encouraging more families to plan for a second child. As a result, there's an increasing demand for children's rooms and products that can comfortably accommodate more than one child. Ms. Wu, a mother of two, shared her family's approach: “We currently have three bedrooms. The main bedroom is for the parents, and each child has their own room. If we add another child, having four bedrooms would be ideal, but it's not economically feasible. To save money for our children’s growth and education, we can’t afford to move or change rooms soon. So, we plan to renovate the existing children’s room. We’ll replace the single bed with a bunk bed, so the older child can sleep on top, and upgrade the wardrobe and sofa to larger versions. The desk can also be shared between both children.â€
Many families who are planning to have a second child, even if they can afford to move, prefer to maximize the use of their current space. This creates a huge potential market for multi-person children’s furniture. Companies are already preparing for this shift, adjusting their strategies to cater to the growing demand.
Currently, the multi-person children's furniture market was mainly targeted at families with twins or multiple children. However, with the new policy, the consumer base is expanding. Retailers and manufacturers are now paying closer attention to this segment, recognizing the need for more versatile and adaptable designs.
Domestic children’s furniture companies that previously exported mainly to Europe and the U.S. have long experience in designing for multiple children. These products are already available in foreign markets, where there are no restrictions on family size. As a result, bringing such products into the domestic market is a natural progression. Industry experts suggest that while European design concepts can serve as a reference, local adaptation is essential—considering China’s housing layouts and specific consumer needs, with necessary adjustments and innovations.
In addition to multi-person furniture, multifunctional children’s furniture is also becoming popular. Beds with built-in storage, desks that double as bookshelves, and Other space-saving solutions are helping families make the most of limited room space. For families planning to expand, optimizing every inch of their children’s room is a top priority.
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