Trends in traditional marketing channels in the next few years

The change of consumer behavior is the most important factor in the change of marketing environment. Consumers are the source of all business and marketing, the impact of living water, everything from terminal to dealer, to marketing team and enterprise marketing and marketing management. Behaviors are reconstructed under the new environment of consumer behavior Internetization, fragment mobilization, and decentralization.
In the meantime, new business technologies and platforms such as PC interconnection, mobile internet, e-commerce, and big data technology, and even the role of promoting profound changes in consumer behavior, business and business models, are generating far-reaching impact on our business ecosystem. Exceeding our expected impact.
The transformation of traditional channels is also inevitable. However, in the next few years, dealers, second-tier dealers, terminals... What are the changes and restructurings of these channels and strengths?
Next, let's take a look at Li Zhengquan's evolution in the next few years in his new book, From Trends to Action: The New Business Ecology in the Next Decade + The Road to Enterprise Transformation and Change (CITIC Press, 2015.11) Foresight of trends.

First, the evolution of dealer channels
1. Terminals and consumers are more likely to place orders directly with manufacturers via the Internet. Traditional second-hand dealers will die out in large numbers. 2. Mobile terminal-based marketing management systems/technologies will be popular in daily management. Dealers are managing the e-commerce business, and the back-end sorting and separation of people and vehicles have become common. 4. The traditional dealer group will be transformed into a service-oriented enterprise that is executed offline. 5. Traditional dealers will be more Competing with the terminal store business 6. More dealers started the network distribution business and started the O2O practice. 7. New technology, new platform, let the dealer's gameplay change

The evolution trend of the second and second batch of commercial channels
8. The second batch of dealers will be 9. The second batch will continue to be marginalized, to the township, town, and village markets—the areas where the dealers are temporarily incapable, and because the input-output is less than the reason for the lack of willingness to cover the area. The trend is obvious. 10. The second batch will not be “blocked” by the manufacturers, but it will be more blocked by dealers and new technologies. 11. The use of new technologies will allow those who are sitting on the counter, roasted seeds and nuts, and shoveling goods. The second batch became the object of no land. 12. The world does not need so many dealers, and does not need so many second batches, even in the terminal stores, it does not need so much.

Third, the evolution of terminal channels
13. The various formats are hot and uneven, and the differentiation is serious: department stores and large and medium-sized businesses are wilting, and convenience stores are welcoming spring. 14. In the next ten years, e-commerce platforms and online and offline lines between enterprises and offline stores The next acquisition will become a new thematic event for the merger and acquisition of Chinese retail enterprises. 15. Convenience will be benefited from e-commerce and O2O business. 16. Terminal stores will be more involved in operating goods and services. The multi-element 17. The offline will not need so many physical stores, and the corresponding thing does not even require so many terminal representatives in the traditional sense. 18. Manufacturers will have more conditions and capabilities. Direct operation from A\B terminal to C\D terminal 19. Each terminal store will become a multi-functional platform

Fourth, the physical store itself changes
20. WIFI will become the standard for almost every physical store. 21. Display and sale screens 22. Experience goods “infinite”
23. Enterprise products are beginning to compete for competition by consumer search opportunities. 24. All products and even offline physical stores will be digitized. 25. Online stores operate online, that is, physical stores "online"
26. “Zero inventory” operation 27. Consumer experience “forced”
28. Customers go to membership - some key attribute indicators of the so-called "members" will become the basic facts of all physical stores in the future. 29. The physical store will usher in the era of front-end, the importance of service will be greatly increased. 30. Omnichannelization 31. The physical store's form and format are more abundant and diverse than the past.

Nitrogen Fertilizer

Nitrogen Fertilizer,Low Nitrogen Fertilizer ,High Nitrogen Fertilizer ,Organic Nitrogen Fertilizer

SHANXI HUAXIN FERTILIZER CORP. , https://www.sxhuaxingroup.com