Nowadays, with people's pursuit of high-quality life and personalization, the traditional home improvement model can no longer meet the needs of consumers. The "one-stop decoration" and "private custom" home improvement models are being accepted by more and more people, and the home furnishing market is ushering in the era of great customization.
With the scale effect of the home furnishing exhibition, pan-home furnishing exhibitions such as wardrobe exhibitions, building materials exhibitions, and construction fairs will also be held on a large scale around the country. In various home furnishing exhibitions held in 2014, many companies have targeted the market for "custom home furnishing", and various conferences for custom home furnishing have appeared in major home furnishing exhibitions.
With the improvement of people's living taste, in terms of home decoration, the pursuit of personalization has become the lifestyle of many people. They embed more private custom elements in home decoration. Taking the decoration in the kitchen as an example, tailoring can make the kitchen The size of the electrical appliances is more reasonable with the various contacts and associations of the cabinets. The color matching of the ceiling and the cabinet is more harmonious and reflects the owner's style. It can also embed practical functions such as audio on the ceiling according to the needs of different customers. Not only highlights the personality, but also improves the quality of decoration. Nowadays, the range of decoration customization has also developed from the beginning of the wall cabinet door to the whole house design range of bathroom, floor, ceiling and even porch, furniture, etc., which fully meets the aesthetic taste of customers.
From 2012 to 2013, many branded home furnishing enterprises and online stores have launched online home furnishing customization services. New models such as "full house furnishing, personalized customization, digital cloud design, large-scale production, and store-network integration" have subverted the tradition. The pattern of the home industry. Through the Internet, consumers can enjoy digital customization services to the maximum. As an important part of the indoor environment, home furnishing shows consumers' taste and pursuit of life more intuitively.
According to statistics, the share of custom home furnishing accounted for 10% of the overall home furnishing market in 2012. In 2013, the domestic custom home furnishing market will reach 100 billion yuan. According to the home consumption trend report for the first half of 2013 released by Red Star Macalline, personalized consumer demand has gradually become the mainstream of the market, and customized homes will become another important growth point in the home market.
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