Strict quality tree credibility future layout brand development road

Since the financial turmoil, China's fastener industry has been advancing on a bumpy road, production costs have been rising steadily, and international anti-dumping has frequently been encountered. All kinds of reasons have prompted China's fastener industry to encounter two heavy fires. At the beginning of 2011, what is the current status of fasteners development? The author recently connected Mr. Qiao, Sales Manager of Hebei Qiao Fasteners Manufacturing Co., Ltd.

Can you briefly introduce the development of the company?

Manager Qiao: Hebei Qiao Fastener Manufacturing Co., Ltd. is located in the standard parts industrial area of ​​Yongnian County, Handan City, Hebei Province, the largest standard parts distribution center in the country, with convenient transportation and superior geographical location. It is a private industrial company with a relatively large scale and relatively early establishment. In recent years, it seized the opportunity to grow and develop. With more than 100 employees, it is committed to non-standard development and research based on the consolidation of standard parts, and gradually forms the size of Handan City. One of the larger exotic standard private companies.

How did the company respond to the external environment once it was pulled out?

Manager Qiao: Yongnian is the hometown of China's famous fasteners. The local fastener companies are highly competitive. In order to successfully achieve a comprehensive “soft landing” of products from the outside to the inside, the company’s reputation has started in the customer base. Our secret is to focus our attention on the inside, pay close attention to quality, benefit from management, and benefit from technology.

How to treat the development status of fasteners?

Joe Qiao: Over the years, some small and medium-sized fastener enterprises in China have manufactured large quantities of low-grade and common standard parts, which have not really brought core competitiveness to the company. Therefore, even a large number of fasteners that flood the market do not generate large profits. Space and development prospects.

What do you think are the weaknesses and solutions for the current development of fastener companies?

Manager Qiao: For the domestic enterprises engaged in the export of fasteners, the main weakness of everyone is the low product grade and low added value, which is basically in the simple roughing stage. Therefore, the development of new products is an important factor in ensuring the vitality of enterprises. To improve product competitiveness, only increase the technical content of products!

What is the future direction of the company?

Manager Qiao: With the increasingly fierce competition in the hardware industry, in addition to the company's efforts in product development, more and more companies have begun to focus on building the brand. We must not lag behind on the road of independent innovation, independent brands, and independent intellectual property rights. The future will increase the intensity of brand building.