Scratching plate furniture is outdated or persist?

When the outside world has been discussing the general trend of plate furniture, red apple furniture has become one of the few adherents. However, the buyers who are humiliating before them are no longer the main force of consumption, but the generation that once had feelings for the plate.

Panel furniture supporters

Tianjin Shengjia Household Panel Furniture Division is mainly responsible for the red apple furniture brand director is very busy recently, right now, is the furniture industry's consumer season, "golden nine silver ten", seize this time period, it is equivalent to seize this year's furniture The tail of the season.

Shengjia Home is a large-scale home furnishing company's agent, mainly doing some first-line furniture brand sales in various regions. Red Apple is a regular customer of this service provider and one of the few producers of panel furniture. Whether it is their official website or other areas that can be displayed, they will be marked with red apples in prominent positions. In Tianjin alone, Shengjia has once opened more than 10 red apple furniture stores in major furniture and building materials stores, and also set up a panel furniture division for Red Apple.

In the home industry, I am afraid that there are only a few companies that only produce one style of furniture for more than 30 years. The red apple is the most typical one. When the market trend changes significantly, most companies choose to follow the trend, or directly change their style, or add new popular elements on the basis of the original. However, red apples do not seem to think much of this. This furniture company started from Hong Kong and began to go to the national market in Guangzhou. Since entering this industry, it has been doing panel furniture.

Panel furniture practitioners' understanding of panel furniture is based on the use of artificial panels as basic materials, affixed with various stickers or furniture with wooden patterns and veneers. Around 1995, China's panel furniture experienced its first development. At that time, it was divided into two groups. The northern enterprises are represented by several state-owned enterprises, most of which are in combination with solid wood; while in the south, they are mainly Hong Kong-funded enterprises. The red apple is one of them.

In the era when the Chinese economy was just starting up, panel furniture gradually played a major role in hundreds of millions of Chinese families. During the flourishing period, this market not only cultivated many plate furniture brands such as Royal Furniture, Fuzhi Island, Huayuanxuan, Zuo Sofa and Red Apple, but also cultivated three major plate furniture production areas in China, namely Guangzhou, Sichuan and Zhejiang. Because the origin is in Guangzhou, red apple furniture belongs to Guangpai Furniture.

Like the changes in other industries, the furniture industry has been slow to update due to the characteristics of the industry. However, after more than 20 years of development, the original plate furniture has been declining from Guangzhou. In the first half of this year, Huayuanxuan, a representative company of Canton Furniture, and Fuzhou Island were repeatedly bankrupted or suspended. While the most representative company, Dynasty Furniture, has repeatedly replaced the big-name spokesperson, its main business is still in the doldrums. In the second half of the year, Huaren, another representative company, also announced the closure.

Xie Ruibiao, a furniture industry practitioner, believes that the turning point is due to the homogeneity of plate furniture and excessive production. The majority of furniture industry practitioners also believe that the trend of plate furniture has gone, the market is gradually being eroded by solid wood furniture. Most of the well-known enterprises that originally engaged in the production of panel furniture also began to undergo a series of transformations. According to sources, Huayuanxuan has added solid wood furniture processing plants. Dynasty furniture also began to vigorously market its new solid wood furniture.

"Gross margins have dropped, and many brands have withdrawn from the first and second tier markets," Xie Ruibiao said.

However, red apple furniture does not seem to see the changes that are taking place outside. In several large furniture stores in Tianjin, one entry is a wide variety of solid wood furniture brands, and the original brand of furniture will at least open a solid wood museum. Qumei Furniture is a representative company of Beijing-style furniture. In the 900-square-meter exhibition hall at Jiayi Road, Tianjin, it was originally built as a solid wood exhibition hall. However, red apple furniture is only a panel furniture hall, or there may be a custom furniture hall.

Xie Ruibiao said that in 2014, many Red Stars in the first-tier and second-tier markets, such as the Meikailong, Yuexing, and the House of the Dead, all had left the Red Apple family struggling to support it.

Lagging or sticking

Home industry practitioner Pan Shouzheng is not surprised at the performance of Red Apple. According to his observations, red apple furniture has been slow to update its products. There are several pieces of furniture that have been produced for many years. This is an important reason for the situation in which Red Apple alone supports panel furniture.

As he said, at the moment, several red apple furniture stores in Tianjin are conducting trade-in activities. Mr. Zhang, 65 years old, is sitting in his store on Lion Rock Street in Tianjin. He told the new financial reporter that the furniture used in the house was renovated several years ago. You can see it in this shop now.