Redwood brand wants to test new materials, the Palace has not used materials, it is difficult to become the top

The furniture made of traditional mahogany materials is still the mainstream of the market. Buying furniture is not simply buying materials. The quality and craftsmanship should be within the consideration of consumers. Burmese rosewood (Dalian rosewood), purple sandalwood (East African black Dalbergia), Affordable materials such as Aussie Dalbergia will become the new favorite of the market. Recently, a message "On October 25, the Vietnamese government officially banned the export of Siamese rosewood" was spread in the industry. The authenticity of the news is yet to be verified, but the fact that the price of imported materials, such as Sian rosewood, continues to rise, has forced merchants to consider which "new rice pots" will be selected next year. The rosewood materials represented by the large fruit rosewood and some "non-traditional" mahogany materials may become the new favorite of the market. The Beijing News reporter Feng Jingzhen, the price of mahogany rose all the way since the revision of the CITES Convention in June this year, the price of mahogany raw materials such as Dalbergia rosewood climbed all the way. According to Yang Bo, chairman of Beijing Yuan Henry Hardwood Furniture Co., Ltd., from the beginning of the year, Dahong rosewood has increased by as much as 150%. At present, the price of raw materials has exceeded 200,000 yuan per ton. According to the news released by the China Redwood Committee on October 28, the price index of imported mahogany logs in August was 143.7, up 24.85% year-on-year and 2.2% month-on-month. The sawn timber price index was 229.1, up 5.52% year-on-year and 7.41% month-on-month. Che Chang, secretary-general of the Redwood Circulation Professional Committee of the China Timber and Wood Products Circulation Association, said: "The current China Redwood Import Price Index (HIPI) has increased significantly year-on-year and quarter-on-quarter. Mainly due to market investment and normal consumption. The impact of the growth of sexual demand, as well as the impact of the recent customs crackdown on the illegal import of rosewood trade. The price of China's rosewood market will continue to rise in the coming months, and the price of precious redwood (Sapphire, Dalbergia, Dalbergia, etc.) will rise step by step. Compared with the price of tens of thousands of tons per ton at the beginning of the year, the price of red rosewood makes businesses start to worry. Many merchants believe that the price of red rosewood has reached its highest point. Sun Ying, general manager of Beijing Daqian Muyi Furniture Co., Ltd. said: “The high price, coupled with the continuous increase in these months, buyers are afraid to buy on a large scale, and most small manufacturers have no ability. It is believed that the price of red rosewood has reached the highest point and there is no possibility of lowering.” Looking back on the market changes of red rosewood in recent years, there are similarities with materials such as huanghuali and red sandalwood: the initial price is lower, and it is continuously recognized by the market. The price has climbed all the way. Yang Bo believes: "If the price increase of furniture is synchronized with the materials, it will inevitably lose a large number of existing consumers." So, looking for the "next red rosewood", occupying the commanding heights of the market before the price rise, has become a common idea of ​​the business. Brand adjustment raw materials According to industry insiders, there are two key points for the mahogany furniture brand to obtain market sales: low material purchase price and popular furniture style. The lower raw material price is the guarantee of profit, and the correct determination of the furniture style can guarantee that the goods will not be pressed. Near the end of the year, manufacturers need to purchase the materials needed next year, planning the direction of development. At this time, the price of red rosewood on the high side has caused many businesses to be confused. Many merchants have already had some new moves, adjusting the material structure, changing the development strategy, and not losing at the "starting line." Recently, the industry has rumored that a large number of two major brands sold red rosewood, causing concern. Insiders analyzed that this may be the accumulation of funds for companies to adjust their strategies. Many companies also indicated that they will make adjustments on raw materials next year or nearly two or three years. Yang Bo said: "In the next three years, Yuan Henry may use the white rosewood in the rosewood to make Ming style furniture. The white rosewood is used in large quantities in Ming style furniture, and its pattern and color are quite beautiful. Many experts will Confused with huanghuali. Currently the price of this material is relatively low, but few people realize the beauty of Ming furniture.” In the past two years, a variety of mahogany materials have flowed to the market, and some brands using “new materials” have emerged. “Suzhou Huabao” is mainly engaged in furniture made by Ziguang Tan and Daguo Rosewood, and the market shipments have a tendency to rise. Feng Xinhua, general manager of the Redwood City Hall, told reporters: "Under the impact of the newly revised CITES Convention, the price of raw materials of Siamese rosewood is rising, and the price of furniture has also increased. Now the best selling in the Redwood City Hall is Burmese rosewood." Ying introduced that at present, rosewood represented by large fruit rosewood has become a business opportunity valued by many businesses. Its price has also increased from 12,000 yuan per ton at the beginning of the year to 20,000 yuan per ton, and it still maintains its growth momentum. He said: "The current industry is generally optimistic about this wood as a substitute for red rosewood. Of course there are other materials, such as purple sandalwood. Daqian will also buy some of these materials next year." ■ Market analysis of two types of materials There are two kinds of materials that have attracted market attention in the past two years: First, the texture, color, odor and other properties are close to traditional mahogany materials and are regarded as substitute materials. For example, Dwarf Dalbergia, D. argentea and S. sylvestris are the same species, the color pattern is similar, and the price of Sian rosewood is rising, and the usage and shipping rate are rising. Dwarf Dalbergia and A. sinensis may become a substitute for S. chinensis. For example, rosewood, represented by the large-flowered red sandalwood, which is light in color, beautiful in texture and sandalwood, is considered to be the most valuable tree species in rosewood. The other is a tree species that was previously less of a concern. For example, the East African black Dalbergia, known as "Purple Tan", is a black rosewood of Dalbergia. The wood is extremely hard, the yield is low, the color is dark, the oil is thick, and it is easy to form a beautiful patina. Due to the immature processing methods, the market has a small range of cognition, and the northern consumer groups do not accept black materials, and there is currently no large-scale appreciation. Similar woods include black mulberry wood called South American black rosewood. ■ Industry Voices ● Hu Desheng, an expert in ancient furniture Today, the furniture wood in the Forbidden City is basically produced in Southeast Asia, and the use of wood is much less than it is now. At present, there are nearly 100 kinds of precious wood in China, and it is not excluded that a large amount of new materials flow in, and some wood features are better than red sandalwood and huanghuali. However, the reality of the market situation is that the Forbidden City has not used materials, and the price is difficult to reach the top. Buying furniture is not about buying materials. If you want to appreciate in the future, you should consider it carefully. Red rosewood is difficult to become the next yellow pear ● Sun Ying, general manager of Beijing Daqian Muyi Furniture Co., Ltd. The price of red rosewood (Sian rosewood) is indeed rising all the way, and its rise is similar to that of Huanghua pear. But I don't think it can be the next huanghuali, and the price is worth the price. The reason is that the market for red rosewood is too large. Around 2008, hot money continued to enter the mahogany market, and some well-funded investors from real estate and finance purchased in large quantities, and their purchasing power far exceeded those of furniture companies. Although the current import volume is decreasing, the national quantity is estimated to be an astonishing number, but it is now in the hands of it, so it is difficult for the red rosewood to become the next yellow pear.

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