Grand opening of Italian flagship store for leading upholstered furniture in Asia

On September 9, 2009, Italy's leading manufacturer of upholstered furniture spent 5 million yuan to open a new 2,000 square meter flagship store in Qingpu, Shanghai. It is one of Xiatu's largest showrooms in Asia, with the company's most extensive upholstered products and furniture in the Far East, all imported from Italy. Qingpu Store is Xiatu's 18th store in China (270th in the world) and represents the strategic frontier of the development of Asian furniture brands.

"Shanghai is our gateway to China," said Mr. Maurizio Dargenio, Asia manager of the company. "The completion of this flagship store once again demonstrates the company's confidence in the Chinese market and is also a reflection of good financial results: From 2007 to 2008, our The turnover increased by 250% to 40 million yuan, and the global turnover exceeded RMB 3 billion; in 2009 we expect the overall market sales to increase by 10% and the total sales to reach 60 million yuan; and strive for our stores in Asia in 2012 The number reaches 50. "

In 1948, Xia Tu was born in Italy. After that, the brand developed rapidly in Europe and the world. Its well-known products such as upholstered sofas and armchairs are made of strong, wear-resistant leather materials. Its original design is derived from The hands of world-renowned Italian design masters Cini Boeri and Michele de Lucchi.

Mr. Colombo Paolo, Asia Operations Manager, explained Xiatu ’s secret of success: “The reason why Xiatu is gaining popularity in China is that we present more than 300 Italian cushioned and non-cushioned products using high quality Genuine leather, pure natural materials and famous design, which will introduce the unique Italian lifestyle to the Chinese market. With the completion of the new flagship store, we will further introduce China to Billionaire, a top-of-the-line product representing Italy ’s infinite luxury. "

The company will use "Billionaire" to open the door to the lucrative Chinese luxury goods market. The series was first launched at the Milan Furniture Fair 2009 and will land on the Asian market through the Xiatu Qingpu store. The appearance of the product is a convex print design of precious leather materials such as snakeskin and crocodile skin. It is inlaid with gold and silver foil by hand. The paint is bright in color and widely uses the jewelry design style.

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