·The process of reading the tender: buying new-receiving old-subsidy From the content of the tenders currently disclosed, the industry believes that the Beijing Commercial Committee's furniture replacement process is the closest to the current enterprise-led trade-in process. When consumers go to the store to buy furniture, they choose good products. The merchants take away the old furniture at the same time as the delivery, and subsidize according to a certain percentage of the new furniture price. Different from the enterprise-led trade-in process, this time, due to the bidding of the recycling enterprises and the processing enterprises by the Beijing Municipal Commission of Commerce, the old furniture will be manufactured, dismantled and burned by the professional recycling company and the processing company. There are restrictions on the enjoyment of the crowd. Although the government tender notice issued in September did not disclose the proportion of government finances that will subsidize the old-fashioned pilot project, in the first package of the book that the reporter saw, relevant information has been transmitted, and the tender shows that “Consumers trade in new ones and subsidize 10% of the actual sales price of new furniture. The government and sales companies jointly bear 5% of each subsidy. The maximum amount of single-piece furniture subsidies does not exceed 1,000 yuan.†And the implementation process of the old-fashioned pilot project Details, the tender also reveals specific information, such as "the purchaser with a valid identity document, vouchers, invoices to the furniture sales enterprise to apply for subsidies, the sales company will pay 10% of the subsidy directly to the purchaser's bank account"; First, the furniture sales company signs a sales contract for the purchase of new furniture; when the furniture sales company distributes the new furniture, it recycles the old furniture of the purchaser free of charge and issues the "Beijing Furniture Replacement Voucher" to the purchaser. In addition, for the content of subsidies, subsidies, and other consumers, the tenders also reveal the specific direction of the government pilot project. According to the tender of the project, during the pilot period, “the scope of subsidized products, cabinets, sofas, beds, tables and chairs, 4 categories, only movable furnitureâ€. According to the limits of the subsidy targets and scope of the pilot projects in the tender, the industry said that at least the consumers holding valid temporary residence permits in Beijing. In addition, the purchase of new furniture and delivery should be the same category, the same amount. The purchaser of the new furniture, the delivery of the old furniture, and the applicant for the subsidy shall be the same person. In addition, the furniture must be clearly priced, in addition to the policy to force the old market, on the one hand, the amount of subsidy of 5% of the fiscal expenditure, on the other hand will bring the entire furniture consumption market upgrade. This can be seen from the price-changing requirements of the old-fashioned sales enterprises in the Beijing pilot project. The bidding documents of the bidding project of the Municipal Party Committee of the Municipality require the participation in the old-for-new sales enterprise, which must be “clearly priced, clearly discounted, not bargained, and may not be raised at any time or in disguiseâ€; the sales enterprise needs to classify, brand and model new furniture. , sales invoice serial number, sales price, advance subsidy amount and other relevant information, entered into the Beijing furniture trade-in information management system. â— The company's voice preparation is sufficient to change the process of trade-in at any time. According to industry insiders, the unification of the implementation process of new activities will significantly enhance consumer spending. At present, the implementation processes of major companies are different, which inevitably makes consumers feel a bit cumbersome. However, the unification and improvement of this process is based on the experience actively explored by major stores. In response to the practice of recycling and contracting furniture to professional enterprises, Liu Yang, deputy general manager of Chengwai Cheng, said that there is an important reason why Chengwai has not launched the old-for-new activities before. It is difficult to carry out the old furniture that cannot be reused. Decomposition, "This tender has added a special recycling company, leaving the problem to a professional recycling company." She also said that according to the announcement, the project will be trial run for one month, "the policy and the market also have a running-in process, I believe Government departments and enterprises will evade unfavorable factors and gradually adjust the project to fit the market.†The tender clearly requires the store to carry out clear price tagging. Shen Yaojun, vice president of Jimei Home, said that Jimei will actively implement the clear price according to the requirements of the Commerce Commission. policy. Yin Bo, general manager of Lan Jingli, said that it is not unexpected for this requirement. Lan Jingli’s family had learned about this policy trend since the beginning of the old-for-new project, and actively invested in the development of one million yuan. Relevant management software, establish the corresponding enterprise management platform - Lan Jingli home cloud platform system, to ensure that the goods in the store in the old-for-new activities are clearly marked. Shen Yaojun said that Jimei is well prepared and that the new trade-in policy can be applied at any time.
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