Analysis of new trend of ceramic industry

Since last year, the demand for the entire ceramics market has been considerable. The development of the real estate market has, to a large extent, led to the development of the decorative materials industry. Every holiday in May 1st, there will be a large number of young people who will get married, buy a house, and make renovations during holidays. This year's ceramic terminal market has changed, as a company how to adapt to market changes, so that consumers understand their own products? Take a look at the views of experts:

Experts believe that in the ceramic terminal market, the demand for popularization is widespread, but with the formation of a large number of young middle-class people, the terminal market also has a lot of personalized needs. According to the experience of the ceramic sales department, in different regions, people's evaluation of products is still very different, and the phenomenon of diversified market demands is widespread. On the other hand, with the increasing proportion of hardcover houses, the share of group buying in the ceramics market has also shown an increasing trend.

On the whole, the domestic ceramic market changes even faster than the changes in the international market. In terms of decorative materials, the highest realm is the texture and color of natural stone. For example, the travertine stone recently developed by a ceramic company is close to the texture of natural stone and has also been recognized by the market. There is also some imitation cloth products, which is also a mainstream product this year. Liu Hanjin believes that brand building is a long-term process. In this process, the development of new products is an eternal theme.

Experts pointed out that European and American countries have advantages in terms of antique bricks. In Italy and Spain, only a small number of more individualized enterprises can survive in their own countries. Others can only move to China to seek development space.

In terms of polished tiles, China's product development still has great advantages, but at the same time, as a domestic ceramics company, the current market for the grasp and follow-up speed requirements are getting higher and higher. In terms of product change, antique outfits have advantages over polished tiles because polished tiles are whole-body, the process is more complex, and the technical level is more demanding.