The folks have the saying that "the sea eucalyptus is transported, the mahogany is evil, and the eucalyptus is dewormed". The sea bream can not only promote the official traffic and wealth, but its texture is more delicate and beautiful. Therefore, the furniture made from it is more and more consumers. Love. As a representative of the Haishu wood furniture industry, Yipin Haishu not only interprets the delicate texture of Haishumu, but also insists on using its own heart to exchange the customers' sincere ideas and manage the brand.
Mr. Zhu Guojun, General Manager of Yipin Haishu, interviewed by GO Jiaju
[GO Jiaju]: Today, our GO Jiaju is very honored to invite Mr. Zhu Guojun, the general manager of Yipin Haishu. Hello, Mr. Zhu. Why did you choose sea bream for furniture?
[Zhu Guojun]: At the time, I actually considered a lot, including oak, cherry, autumn wood and jellyfish. Because this person may be more delicate, and it is also considered that the customer needs more delicate when using the product. So we finally chose the sea otter. Because the texture of the sea otter is more delicate, but it is rough and matched with my character, so we finally adopted the wood of sea bream.
[GO Jiaju]: Can you tell us about the table that Haipin won the gold medal at this year's fair? What is its design philosophy?
Yipin Haishu's selected works won the gold medal of the first China Furniture Original Design Competition
[Zhu Guojun]: Because many level and cultural customers prefer Chinese furniture, in the process of development, we found typical Chinese furniture, which is placed in the customer's home and may not be fast-paced with modern times. Life matches, so we combine a culture of the East with a culture of the West. China has been dominated by the East since ancient times, but in the West, it is based on the circle. We have made some cuts in Fangheyuan and made the product into the outer circle, thus portraying a concept of fashion. And solved the previous problem. So when our product went to market, it worked very well.
The design idea of ​​“foreign inner circleâ€
[GO Jiaju]: What do you think is the brand advantage of Yipin Haishu?
[Zhu Guojun]: I think that the advantage of Yipin Haishu is actually a symbol of comprehensive strength.
First, we are a seller and a producer. We are like a falcon, and the capture of the market is very strong.
Second, our color, walnut color, simple and generous, Hua is not bright, just like Suzhou's Pingtan, the more you look at it, the more you listen, the more you feel.
Mr. Zhu Guojun carefully explained the color of a product
Third, our details. Every product we have to do is zero, no matter whether it is on the front, side or tail, we must be innocent.
Fourth, we are advancing with the times. When we feel that the product's best-selling power is not enough, it will be adjusted immediately and evaluated.
Fifth, our packaging, close to life, allows customers to have a desire to buy.
Sixth, our marketing capabilities. We have to set a marketing goal in ten days or a month. If we don't complete the goal within this time, we will take different measures to achieve this result. I will lead all of our members to learn and grow together and change their minds together.
[GO Jiaju]: What do you think of the combination of e-commerce and furniture industry?
[Zhu Guojun]: I think that we should be involved in this kind of marketing method, because now more and more people rely on computers and rely on mobile phones, although our research in this area is still not deep, but We have to connect the line and the line together to make the cake bigger and stronger.
[GO Jiaju]: In recent years, the furniture industry is not very prosperous, the environment is not good, but a product is very good, I would like to ask you what is the advantage of a sea bream?
[Zhu Guojun]: The market is difficult to do because people have no way to find a way out. One is because the index of confidence in their products is not enough. The other is because the more brands and the more products, the more customers will demand products. The higher the price, the more we did it in quality.
Yipin Haishu Furniture Show
I really don't want to open a lot of stores now. I just want to do things really well, let the people get benefits, the price can be not expensive, but the products can't be too bad. This is in line with our Juno company's brand. "The gentleman promises that he will make the best products and do his best to not release the defective products. If there is exile, we must take it back. .
Yipin Haishu Furniture Show
I now admire a slogan "Quality + Service = Value". There is one that neither quality nor service can do well. In addition, we train everyone on the team, only to be professional, to connect with customers.
All in all, our winning weapon is that we are using our sincerity in exchange for the true heart of our customers.
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