After the oil, sugar, cotton, etc., cosmetics have also increased prices. The Morning Post reporter recently learned from some cosmetics counters in shopping malls in Shanghai that from January 1, 2011, some high-end cosmetics, including Lancome and Biotherm, will increase retail prices.
According to the Lancang counter staff, the price increase involves a variety of products, the increase rate of 30 yuan to 100 yuan, of which a water edge edge soft gel will increase from the current 450 yuan to 490 yuan, another foundation Liquid is raised from the current 520 yuan to 620 yuan.
Biotherm, which belongs to L'Oréal Group with Lancome, will also increase retail prices simultaneously. However, the brand's price adjustment products only involve men's cosmetics, and the adjustment range is 30 to 40 yuan. In addition, some products of L'Oréal's Rejuvenation series have been raised by an average of 20 yuan, and have now been adjusted to the required level.
According to another report by the media, prices of some classical products of some brands have risen by about 10% after they have changed to new packaging. The price increase products mainly focus on classic perfumes and skin care products; some Japanese cosmetics prices have also risen slightly. The Morning Post reporter learned yesterday that FANCL, a Japanese cosmetics company, raised the retail price of some products by 10 yuan approximately two weeks ago. For example, cleansing flour was adjusted from 145 yuan to 155 yuan.
However, the Estée Lauder Group and related persons of the Shiseido Group all indicated to the Morning Post that at the moment, they have not received notifications of price increases. Estee Lauder has a number of cosmetic brands, such as Sea Blue Mystery, Estee Lauder, and Clinique. Shiseido owns brands such as Shiseido and Opal.
L'Oreal Group stakeholders said that the price of cosmetics is affected by many factors such as raw material costs, R & D investment, manpower and marketing costs, exchange rate fluctuations, taxation, inflation and market environment. With the interaction of these factors, it is a dynamic change. The process, which means that the price of the product will be accompanied by changes in these factors and the possibility of two-way changes. For some new formulas of new products, price adjustments are normal. For the vast majority of products, prices have not only not been raised, and even some products have lowered their prices. For example, a month and a half ago, L'Oréal's shampoo products in Paris lowered their prices.
Feng Jianjun, cosmetics marketing expert, pointed out that since the beginning of this year, the cost of cosmetics has indeed risen sharply. “The overall cost has increased by 30% from the beginning of the year, and promotion costs and packaging costs have all increased in varying degrees.†Feng Jianjun believes that compared with cosmetics under the L'Oreal Group, Estee Lauder's branded cosmetics retail prices have given more room for cost increases. In addition, the L'Oreal Group, which is developing cosmetics stores, needs more investment. Last year, the L'Oreal brand launched the "Charming Alliance" program, which has now added more than 1,000 cosmetic franchise stores.
According to the Lancang counter staff, the price increase involves a variety of products, the increase rate of 30 yuan to 100 yuan, of which a water edge edge soft gel will increase from the current 450 yuan to 490 yuan, another foundation Liquid is raised from the current 520 yuan to 620 yuan.
Biotherm, which belongs to L'Oréal Group with Lancome, will also increase retail prices simultaneously. However, the brand's price adjustment products only involve men's cosmetics, and the adjustment range is 30 to 40 yuan. In addition, some products of L'Oréal's Rejuvenation series have been raised by an average of 20 yuan, and have now been adjusted to the required level.
According to another report by the media, prices of some classical products of some brands have risen by about 10% after they have changed to new packaging. The price increase products mainly focus on classic perfumes and skin care products; some Japanese cosmetics prices have also risen slightly. The Morning Post reporter learned yesterday that FANCL, a Japanese cosmetics company, raised the retail price of some products by 10 yuan approximately two weeks ago. For example, cleansing flour was adjusted from 145 yuan to 155 yuan.
However, the Estée Lauder Group and related persons of the Shiseido Group all indicated to the Morning Post that at the moment, they have not received notifications of price increases. Estee Lauder has a number of cosmetic brands, such as Sea Blue Mystery, Estee Lauder, and Clinique. Shiseido owns brands such as Shiseido and Opal.
L'Oreal Group stakeholders said that the price of cosmetics is affected by many factors such as raw material costs, R & D investment, manpower and marketing costs, exchange rate fluctuations, taxation, inflation and market environment. With the interaction of these factors, it is a dynamic change. The process, which means that the price of the product will be accompanied by changes in these factors and the possibility of two-way changes. For some new formulas of new products, price adjustments are normal. For the vast majority of products, prices have not only not been raised, and even some products have lowered their prices. For example, a month and a half ago, L'Oréal's shampoo products in Paris lowered their prices.
Feng Jianjun, cosmetics marketing expert, pointed out that since the beginning of this year, the cost of cosmetics has indeed risen sharply. “The overall cost has increased by 30% from the beginning of the year, and promotion costs and packaging costs have all increased in varying degrees.†Feng Jianjun believes that compared with cosmetics under the L'Oreal Group, Estee Lauder's branded cosmetics retail prices have given more room for cost increases. In addition, the L'Oreal Group, which is developing cosmetics stores, needs more investment. Last year, the L'Oreal brand launched the "Charming Alliance" program, which has now added more than 1,000 cosmetic franchise stores.