The furniture industry is mixed, some companies have high-profile propaganda, and some have been obsessed with the quality of their products. Today, the furniture network and everyone comprehensively report the low-key luxury brand red apple furniture in the furniture industry. In March of this year, accompanied by media friends from the north to visit the Shenzhen Furniture Fair, to the Red Apple booth, a senior executive of the media handed out the business card and was turned away by the Red Apple booth. The reason is simple: "We only accept Dealer." Finally, I had to call the Red Apple executives to "clear" before I was able to enter the Red Apple booth. Who knows, red apple furniture is such a business. Unconventional red apples? In fact, participating in the furniture fair is a relatively "radical" behavior for Red Apple, because Red Apple does not do furniture exhibition for many years. It is a surprise to see the red apple at the Shenzhen Furniture Fair this year. We would love to hear about Red Apple's own statement, but their leadership was not present and had to give up.
The show is one thing, and Red Apple is rarely involved in the industry. The reporter has repeatedly reported on the Hong Kong Furniture Week and other activities of the Hong Kong Furniture Week. Minhua, Zuo, Flanders, Dynasty, Dixie, Fuyun and other brands often participate personally, but rarely see Red Apple participate in this. Class activities; even if there is a representative, the purpose is to be a middle-level person such as a regional manager. I remember that Chen Qinghua, a senior consultant of the Hong Kong Association of Students, said to the little girl from Red Apple half-jokingly: "You haven’t played with us recently?" The Red Apple representative was very embarrassed, saying that the above instructions must be learned from everyone. However, she cannot guarantee that the leaders will come to participate in the event.
For the above reasons, in the search engine, it is not easy to find news about Red Apple. Even if there is, most of them have nothing to do with the recent development of Red Apple. And Hong Ping stayed on his official website, the latest news is still 20 1 1 years. In this way, it seems that the red apple and the circle do not seem to be in harmony. The strange thing is that in the furniture circle, it is rare to say that the red apple is bad. When I was decorating and purchasing furniture myself, I consulted some first-line people in the furniture industry. More than one person recommended red apples to me because of the craftsmanship and quality. Red apples also have a "combination" time. Although Red Apple doesn't like to hold a press conference and does not participate in various activities, Red Apple often invites the media to visit their factories. It has just been done once in April this year, in addition to the media, as well as ordinary consumers. In fact, there are not many furniture factories that dare to open factories to ordinary consumers. The red apple is obviously not the kind of arrogant, closed enterprise, but its low-key seems to be somewhat out of place with the world. Don't ask for a change in the red apple? Some changes. Because the previous changes in the furniture leadership of the dynasty have caused a lot of changes in the latter. However, after the general manager of Red Apple became the "sea return" Wang Jiafeng, the business operation idea seems to be "stubborn" on the 1st.
For example, Red Apple still only makes plate furniture and soft furniture on the 1st; there are still new series and “new products†on the 1st; there are still few radical marketing activities... This “unchanged†is considered by some people in the industry to be a good thing. Guan Yongkang commented: "Red apples are as low-key as ever, as high quality as before, this is the core of it. As long as it persists, it will not be able to fight." Red apples are not part of the change, and the changes are not small. There aren't many new products in Red Apple, but the same series of products have been improving the details; New Apple does not have its own e-commerce platform like some companies (fortunately did not do it!), but also opened its own flagship store through Tmall, Occasionally, there is a gap in e-commerce, but at least the size customization is no problem, and the price is not very high, only 20% more expensive than the finished furniture. Therefore, red apples actually have changes in the research market and consumer groups, but every step seems to be too cautious.
It is true that Red Apple is still recognized as a leader in the industry in terms of quality control, cost control, and delivery cycle. However, we always think that Red Apple is a brand that has the opportunity to do even bigger. In recent years, red apples are still a step that is not too slow, and there is no time to ride the dust. We can study the consumer's perception of red apples through the Baidu search index from 201 1 to 20 14-06-29, because this is probably the most realistic search performance of young people. Besides Red Apple, we also put the Dynasty home. Private and all-friends furniture as a comparison object: As can be seen from the above table, the red apple's "stable for 20 years, the red apple "for the boss", Fan; from 2011, the red apple started the health" can also say Derogatory words, because in the past few years, some people in the red industry believe that this company will have furniture customization services, compared to the real custom furniture Apple search index almost stopped, but the competition of such a friend is greatly improved. Maybe this doesn't mean anything, because all-friends' furniture uses some more radical means when doing e-commerce. However, the red fruit that has advantages in quality control and cost control, why is it not as good as the whole family furniture in the Internet? You know, the Internet crowd is the biggest consumer group of panel furniture. Maybe the red apple executives can try it later. More participation in the activities of the Hong Kong Association of Students?
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