Guangzhou market shampoo against the market prices rose by more than 20% foreign brands

Recently, some shampoos in the Guangzhou market have been quietly increasing prices. According to monitoring data, the prices of shampoos for foreign brands in the Guangzhou market have risen by as much as 20% to 25% this year, while domestic brands have risen by around 5%. Since shampoo market sales may be lower this year than last year and costs are increasing, industry experts predict that shampoo prices may continue to rise next year.

The reporter visited the market yesterday and found that the prices of several brands that accounted for half of the national shampoo market had risen, and the Haifei Silk series had risen by 20%.

Survey: Ms. Yang, who lives in Yuexiu District, where the prices of three brands of Procter & Gambles lived, recently reported to reporters that Hafeis had recently increased its price. “The previous 400 ml of Hairspray antidandruff shampoo was a bottle of 32 yuan. Now it has risen to more than 36 yuan. Now everything is going up and the cost of living is getting higher and higher,” Ms. Yang complained.

The reporter visited Carrefour, Tesco and other large supermarkets yesterday and found that the price of shampoo 400ml for Hefei Silk was more than 35 yuan, and the price of the most expensive silky silk series reached 39 yuan at Tesco. An on-site salesperson at a large supermarket told the reporter that Heads Up has indeed raised its price this year. “A bottle generally rises by a few bucks. It was about 34 yuan, which is silky and silky. It is now up by 5 yuan.”

In addition to Head & Shoulders, she also told reporters that Pantene's subordinate Pantene and Sayaka also rose. "The increase is a few dollars. For example, most of the 400 milliliters of Satay were below 40 yuan. Now they are all around 45 yuan."

"However, there is no price increase in Rejoice. In P & G's washing and care series, the highest level of the resurrection of Haifei Silk Source is followed by the Sandy and New Rejoice series, then Pantene, and the lowest is Rejoice. Because Rejoice is very popular, the price It's hard to do it," said the promoter.

Procter & Gamble: In addition to Pantene, the proposed price did not adjust why price increases? The promoter said, "The main reason is that the product formula has been upgraded. The content is different, the effect is certainly not the same, the price will naturally rise."

The staff of the Procter & Gamble Company responsible for the media relations of shampoo products wrote in a written reply to the newspaper yesterday: P & G's shampoo and hair care products have increased the suggested retail price this year in addition to Pantene's product formula upgrade. The official suggested retail prices of other brands are No adjustment. However, due to the diversified sales channels and many factors affecting the market price of products, terminal prices may vary.

The reason: Competition and rising cost expert Gu Jun said that there may be two reasons for the price increase of some shampoos. First, it is related to the competition between Unilever. Unilever recently launched a Dove shampoo to P&G. With great pressure, the price of Unilever's Qingyang, which is positioned in the same way as Head & Shoulder's dandruff, has always been higher than Heads Up. Therefore, P&G hopes to be equal to Chongyin's status through price increase.

The second aspect may be based on the increase in raw materials, labor costs, and advertisements, as well as expectations of future price increases. In fact, P & G's shampoo at the same time of price increases, each brand has super affordable large special offers to ease consumer sentiment, and the end of the sales season, these promotions just to give consumers a With psychological comfort, after one or two months, the products purchased by consumers are used up. The price of the entire market is adjusted, and the consumer's boredom is gone.

Feng Jianjun, an expert in daily chemical, said that according to their recent market research, shampoos from foreign brands have almost all gone up, including Head & Shoulders, Pantene, Qingyang, and Sunsilk. Compared with the first half of the year, the general increase was between 20% and 25%. Other domestic brands also rose slightly, but only about 5%.

Prediction: It may continue to rise next year, Jun Jun said that this year's rise in shampoo prices is different from the previous two years. It used to be that raw materials for oil rose, and consumer purchasing power was not suppressed.

This year's increase in food prices has led consumers to use more energy and reduce their spending power. The sales of shampoo this year may not be as good as last year. "Rising raw materials, marketing costs, but sales have declined, how can companies do not increase prices? I believe the shampoo will also increase prices next year." Gu Jun said.

Feng Jianjun also said that compared with foreign brands, domestic brands will also follow suit, but may be through the promotion of new products or changes in the form of specifications, there will not be much change in prices.