China's bathroom hardware opened the Middle East market four strokes

1, through its own brand name products directly into the Middle East market China's sanitary ware and plumbing hardware products in the Middle East market is very popular, has a certain degree of influence. Therefore, domestic companies have a basis to choose their own brand-name products directly into the Middle East market. In the early stages, you can advertise your brand by setting up an image window of your own product, such as a flagship store or showroom. Chinese products are generally of high quality and low price, and they are more competitive in the Middle East than European products. Chinese companies should export products that suit local culture and customs in response to the actual needs and characteristics of the Middle East sanitary ware market. Faced with the phenomenon of low-price competition for some products in the UAE market, Chinese sanitary ware companies should strictly follow the ISO9000 series standards, strictly control the quality, and do a good job of after-sales service in accordance with local regulations. They must stipulate the quality assurance period and strictly fulfill the contract. Quality and delivery time, improve product reputation, avoid low price dumping.

2. Exploit the market through the large-scale Chinese sanitary ware product sales center in the UAE Locally, the current domestic related market is highly competitive, and timely “going out” is a good choice for Chinese sanitary ware suppliers or sellers with abundant sources. So far, there has not been a scaled and normative bathroom market throughout the UAE. Shops of different sizes have been distributed around the storefronts, and because the surrounding area has been occupied by other industries, there is no room for further development. At the same time a single product type.

Therefore, according to the government’s urgent need to improve the overall chaos and lack of unified management as soon as possible, Chinese companies can use the support of the UAE government to build a large-scale professional sanitary ware market in the Gulf region, which can meet local consumption needs. Helping to expand exports of domestic products and opening up vast overseas platforms has far-reaching significance.

3. Exploring markets through local professional trade shows The famous local exhibitions in the UAE mainly include the Middle East Architecture Industry Expo (BIG5), the Middle East International Bath & Sanitary Ware Fair (The Middle East International's Leading Tread Show for Hardware & Tools) and so on. These professional trade fairs use a large number of buyers database resources to help exhibitors implement "BizMatching" activities, combining the needs of buyers and sellers after screening to promote the signing rate between buyers and sellers. In particular, it can provide domestic sanitary ware companies with marketing sites in Dubai for long-term and stable cooperation "target=_blank> partners and access to high-volume opportunities.

4, through the surrounding area sales agents, agents or directly in the local design branch to open up the market after the Chinese sanitary ware enterprises enter the UAE market, on the basis of a successful solid local platform, you can choose the surrounding sales agents, thereby further expanding market share . When choosing an agent, you should pay attention to the local companies that have a sound marketing network and are able to participate in bidding. These agencies may either sell the products directly or wholesale them to small retailers. Most of the gulf countries implement the exclusive agency system. Therefore, it is necessary to be cautious when selecting agents. Once the wrong choices are made, products may fail to be sold in this market. It is advisable for powerful Chinese sanitary ware companies to design branch offices in the Gulf countries, timely learn about the development and construction projects, actively participate in the bidding of projects, and apply domestically produced products directly to future projects.