Recently, the National Standard for Antique Wood Flooring, jointly drafted by the Institute of Wood Industry of the Chinese Academy of Forestry and the Living Home Floor, has been promulgated and implemented. This move is to guide more floor companies to produce antique flooring that meets national standards, while guiding consumers to understand consumption and better protect the interests of consumers. The promulgation of the "Standard" has exacerbated the reshuffle of the flooring industry.
Life home industry authority
Living home as the sole corporate identity responsible for the drafting of the standard, has no doubt become the leader brand of China's antique flooring market, a big single situation is inevitable.
As the pioneer in the field of antique flooring, the living flooring has been recognized by foreign customers and has become a long-term supplier to several major flooring companies in the United States. Antique flooring has always been a leader since it was sold in the country. Since 2006, living families have grown at a rate several times higher than the average growth rate of the industry every year. Even in 2009, which was severely affected by the global financial turmoil, the living family still created a miracle of global sales growth of 50% year-on-year. The counter-trend development model in the domestic flooring industry.
Intensified shuffle in the industry
According to investigations by relevant agencies, there are currently hundreds of companies producing antique flooring in the country. Almost all brands on the market are selling antique flooring, and many of them are shoddy except for a few major brands. Workshop products. Previously, because there was no standard basis, industrial and commercial law enforcement agencies could not "clear" those plausible "antique floors." The implementation of the "National Standard for Antique Wood Flooring" will cause the antique flooring market to bid farewell to the era of rivers and lakes, and the chaos in the antique floor market will end.
There's a reason to love you from antique floors
Antique flooring originated in the 1970s, the first in the United States and Europe. Because the West respects history and pursues nature, it has begun to enter the floor and furniture production through the imitation of old faces and scratched lines. The difference between the traditional floor and the traditional floor is that it incorporates elements of “culture, art, aesthetics, philosophy, appeals, ideas, and awarenessâ€. In the subsequent promotion process, this "culture, advocacy" factor was artificially enhanced. Manufacturers break the traditional marketing model and use some innovative marketing strategies such as cultural packaging to develop and promote the market. In the sales of hardware equipment, some brands have spared no effort to create an exotic ultra-door shop, luxury decoration, as a marketing tool to match product sales. Antique flooring is therefore also defined as the "high end" product in the floor.
On the other hand, unlike displaying the unique cultural and spiritual connotation, people cannot really understand the quality of the floor. After all, it is still necessary to return to the essence of the floor. Consumers need a clear standard to determine whether it is good or bad.
With the antique floor, the "Standard" gave the reason of the vast number of consumers love, we can clearly distinguish the immediate "true aristocracy" or "declining aristocrat."
Whether it is to face the dominance of living homes or the "critical" of industry inspections and consumers, the antique floor bid farewell to the spring and officially entered the fierce summer.