Anti-dumping whirlpool hardware companies are a little out of

Anti-dumping is like an "dark ditch" or "suijing" that is inadvertently located at the foot of many domestic and foreign companies. When it is trapped, it is an unknown number...

As the saying that the world's "last piece of fertile soil to be developed" is said, in recent years, it has gradually become the "protagonist" of foreign anti-dumping cases, and has been involved in the anti-dumping vortex.

On October 30, 2010, Turkey made an anti-dumping sunset review of the zipper originating in China: continued to impose anti-dumping on the products imported from China.
On November 5, 2010, the Ministry of Industry and Tourism of Argentina stated that it decided to extend the anti-dumping investigation period of electric centrifugal pumps originating in China for four months.

On November 15, 2010, the New Zealand Ministry of Economic Development announced an anti-dumping investigation against the nails originating in or exported from China.

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In just a few days, the anti-dumping case that has come to the forefront has undoubtedly brought a certain shadow to domestic hardware companies. Then, as for the current development status of China's hardware enterprises, the author analyzes the reasons for its "being" anti-dumping:

First, the export order of hardware products is not standardized. With the expansion of China's hardware industry export scale, it is easy to cause anti-dumping incidents.

Second, China's hardware products have low added value and low technology content, and there is no place in the middle and high-end market.

Third, most of China's exported hardware products belong to low-end and mid-end products, which have low-cost competitive advantages relative to exporting countries and will cause anti-dumping prosecutions in exporting countries.

Fourth, the lack of anti-dumping early warning mechanism is also one of the main reasons why Chinese component companies frequently encounter anti-dumping.

V. The fierce competition has made China's hardware companies adopt a low-price competition strategy for a long time, which is more likely to cause anti-dumping.

For more than 20 years, foreign anti-dumping against China has caused China's hardware companies to lose huge foreign exchange gains, lost valuable overseas markets, and a large number of hardware companies are in trouble. Then, how to rise up and resist, how to stay away from the shackles of "tightening curse" as soon as possible, will be a problem that every hardware company should think about.

Building a brand is the last word
Low-end products and low-cost competition are the main reasons for Chinese hardware companies to suffer anti-dumping. Therefore, to avoid anti-dumping, hardware companies must first improve their own quality, upgrade their technology, optimize products, and build brands. To sum up, we must do the following three things: first, introduce new technologies to improve product quality; second, develop new products and gradually take the high-end route; third, improve management models to improve raw material utilization.

Curve breakout is a shortcut
Establishing a factory abroad, through the way of taking a third-party country, can effectively solve the problem that domestic hardware enterprises are blocked from exporting to Europe and the United States. For example, the domestic diamond leading enterprise Boshen tool has been at the forefront of the US anti-dumping investigation, but the Boshen tool has a good way to save the enterprise, and the curve breaks out. It is expected to acquire a 100% stake in a professional diamond tool seller in Canada. Through this acquisition, Canada can be used as a bridge to build a production base to avoid US anti-dumping investigations. It can also take advantage of the original sales channels and talents of the acquired company to seize more market share.

Opening up new markets is a means
While Chinese hardware companies have been responding to anti-dumping actions by Europe and the United States, opening up new foreign trade markets is extremely urgent.

This is because the foreign trade economy cannot be piled up in several places in Europe and America, and it is necessary to have a global perspective and open up a real international market. If you only stare at a few areas, once you encounter collective anti-dumping sanctions like the European Union, the losses will be enormous. Because no matter whether anti-dumping is won or defeated, time will not be short. While waiting for the result, it is possible that the EU hardware market has shrunk and weakened, so it is inevitable to develop a new market. It is recommended that hardware companies develop the Middle East. Africa, India and other regions.

Only through multiple channels and multiple angles to explore, hardware companies can find out the "dot" of anti-dumping, in order to finally "detour" and avoid the occurrence of tragedy.

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